Market Overview

Amvic Inc. Leads the Building Insulation Industry into the Future with the Launch of Their New Website and Digital Strategy

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Amvic Inc. partners with Tandm Digital Agency to meet the needs of the
digital age

Amvic
Inc.
, the leader in expanded polystyrene building materials, has
once again set a new standard of innovation and technology by partnering
with Tandm
Digital Agency
, a full service, Toronto-based marketing agency, to
meet the needs of the modern, mobile user in the digital age. For more
than 20 years, Amvic's visionary brand has designed and manufactured
insulation building solutions defined by comfort, performance and energy
efficiency.

"The science has progressed very quickly in the digital age and Amvic
has been leading the way!" says, Amvic CEO Victor Amend. "We are
dedicated to bringing better, more efficient and sustainable building
solutions and we are now equipped with the digital tools, optimized for
mobile consumption, to bring wider awareness to this better way to
build. We are very proud of our website and the work that Tandm has done
to provide our customers with the most seamless user experience."

The new Amvic marketing strategy is based on the growing needs of the
construction and building materials consumer and their digital
transformation journey. The strategy includes a persona-driven website,
search engine marketing, and leveraging the power of social media and
content to educate, inform, and train industry professionals. The newly
launched website, the only one of its kind in the building insulation
industry, is a tactile, responsive experience that has been created for
the user in mind. The information, products and resources are featured
in a way that allow users to self-select their experience on the website
based on their needs and level of expertise in order to reduce the noise
and elevate the content that is most relevant to the user. This is
particularly important in an industry that often times has complex
technical content that can sometimes exclude homeowners and the
do-it-yourselfers. The new Amvic website provides a framework that
allows users of all backgrounds to learn, explore and use their
products. Aside from its functional premise, the website was designed to
be appealing, enjoyable and fun - an avant garde aesthetic experience.
Some of the new, evocative features include:

Function
Oriented Product Layout

Amvic's new website features their products in a way that highlights
needs and allows users to choose the best solution for the required
application.

Persona-driven
design

Amvic products are requested and purchased by a variety of stakeholders
whose knowledge and functional requirements vary. This is why the
website strategy includes persona-driven options, so users can research
insulation solutions based on their professional designation or area of
expertise.

Advanced
and Streamlined Search Tool

The building insulation industry has previously been limited in its
ability to build partnerships and connect professionals. The new website
includes a robust repository with an advanced search tool. If a user is
unable to locate a contact in their area, Amvic will personally connect
them with a qualified professional.

Connect+

Connect+ endeavours to bring together the building community of
Architects, Engineers, Developers, Building Material Distributors,
Contractors and Installers, to benefit, grow and learn from each other.
Through a simple and quick online registration process, community
members get access to qualified leads and are able to connect with a
vast network of industry professionals to assist with project design,
development and installation. Connect+ community members are also given
opportunities to showcase their projects to an audience of perspective
decision-makers and end-users.

Content
Marketing

The new website will also feature a variety of content pieces - blogs,
white papers, product brochures - allowing users to learn and research
information around their projects and potential products to be used.
Additionally, users can browse through a gallery of projects and case
studies across residential, commercial and agriculture applications.

User
Tools

Amvic offers tools on the website for users to plan and estimate their
projects, allowing them to best identify their needs before connecting
with an Amvic sales team member. This allows customers to be informed
and in charge of their experience and interaction.

"We were energized by Amvic's vision and the important work they are
doing in the name of building materials innovation," says Mario
Mignacca, President at Tandm Agency. "We were confident that we could
offer them a marketing strategy with a website at the forefront that
responded to the different needs of their stakeholders. Their website is
not just another page on the internet; it is a sophisticated,
interactive experience where the audience can learn, connect and adopt."

Amvic, an internationally known insulation building materials
manufacturer and distributor, is known for their commitment to bringing
the industry forward. Amvic designs holds the intellectual property
rights for innovative building solutions within the categories of
Insulated Concrete Forms (ICF), Rigid Board Insulation (SilveRboard
Graphite), High Density Foam solutions (SilveRboard) and Hydronic
Radiant Heating PEX Panel (Ampex). The inspiration for their work comes
from Amvic Founder, CEO and visionary, Victor Amend. He holds a Bachelor
of Science in Engineering and a PhD in Building Sciences. Amend is
passionate about providing sustainable and energy efficient insulation
solutions in homes and buildings for unparalleled comfort.

About Amvic Inc.:

Amvic Building System started with one clear purpose; to design,
manufacture and distribute innovative building solutions that enhance
the comfort and performance of the building envelope. Today Amvic is an
industry leading manufacturer of Expanded Polystyrene (EPS) building
materials across North America. Amvic insulation solutions consistently
exemplify exceptional quality, superior strength, energy efficiency and
ease of installation that contribute to long term cost savings, superior
comfort and green buildings. Amvic has launched multiple
energy-efficient and sustainable solutions available through a vast
distribution network able to service and support the needs of customers
through the complete lifecycle of their project(s).

About Tandm Agency:

Tandm is a rapidly growing digital agency that creates and executes
digital marketing strategies that enable organizations to reach new
audiences and grow their market share. Serving clients across Canada and
the United States, Tandm has 30 active partnerships in North America and
is helping more than 50 businesses in 65 markets. Tandm excels at
creating custom, agile and responsive strategies designed to evolve for
long term results. Their team of innovators are committed to constant
education and research to deliver the optimal digital strategy.

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