Market Overview

Hoist to Expand Leadership Team With New Advisory Board Led by Hal Kravitz


Growing hydration beverage company taps industry leader

Hoist, a hydration beverage company based in Cincinnati, has been
rapidly expanding since its launch in 2009. As the company continues to
introduce additional flavors and enter new markets nationwide, other
exciting initiatives include a new advisory board and the company's
first capital raise.

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Hoist to Expand Leadership Team With New Advisory Board Led by Hal Kravitz (Photo: Business Wire)

Hoist to Expand Leadership Team With New Advisory Board Led by Hal Kravitz (Photo: Business Wire)

The advisory board will be led by Hal Kravitz, who has a strong history
of leading beverage companies to success. Kravitz is also an equity
partner in hoist.

Kravitz's extensive background, which encompasses management roles in
both the brand and distribution areas of the beverage industry, includes
30 years at the Coca-Cola Company, where he led vitaminwater and
smartwater, which have both grown to $1 billion brands. He also served
as CEO at AQUAhydrated, Inc., the performance water brand created by
Mark Wahlberg and Sean "Diddy" Combs. In Kravitz's three years with the
brand, the company's revenue tripled.

"Hal's experience in the beverage industry is unrivaled, and we're
thrilled to bring him on board at hoist," said Ben Schmidt, Vice
President of hoist. "There's never been a better time to get Hal
involved. His impressive resume will help us significantly as we
continue to grow and expand our business. We look forward to utilizing
Hal's beverage industry expertise to keep hydrating our customers across
the country."

Among other initiatives, Kravitz is working with the hoist team to
develop the strategy behind its first outside capital raise and to
identify additional strategic advisory board candidates.

"The hoist team's enthusiasm and energy is contagious," said Kravitz. "I
couldn't be more excited to join their team. I'm passionate about
growing beverage brands, and hoist is a great product with exponential
growth opportunity. I look forward to being a part of the team and
moving the hoist brand forward."

Albert (Trey) Heekin, partner at Frost Brown Todd, will also serve as an
advisory board member as well as legal counsel for hoist. Heekin's
background includes expertise in corporate law, small businesses and
venture capital financing. Additional advisory board members will be
named later this year.

You can find hoist near you using hoist's store
. Flavors include Dragonfruit, Watermelon, Strawberry
Lemonade, Orange and Lemon Lime. For more information, visit

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