Market Overview

Idera, Inc. Acquires Whole Tomato to Enhance C++ Productivity


Adding popular C++ tool Visual Assist extends Embarcadero's
application development capabilities

, parent company of global B2B software productivity brands, today
announced the acquisition of Whole
, the developer of the Visual Assist productivity tool for C++
developers in Visual Studio. Whole Tomato will join Idera, Inc.'s
best-in-class Developer Tools businesses, including Embarcadero and

Visual Assist is one of the most popular productivity components for C++
developers in Visual Studio. Its unique approach combines powerful
features with an intuitive user experience that is used by thousands of
C++ developers across the world.

Over the last several years, Embarcadero has increased its focus on its
C++ tooling and community, while experiencing positive momentum with RAD
Studio based on the growing energy and adoption of Delphi. This has
allowed Embarcadero to invest in a broad range of product enhancements,
including updating C++Builder's compiler to support C++17, and expanding
the ability to build native apps with C++ through the VCL and FMX
frameworks. With Visual Assist, the company can continue to extend its
expertise and offerings for C++.

"Visual Assist shares in Embarcadero's long tradition of delivering C++
tooling as part of RAD Studio and C++Builder," said Atanas Popov,
general manager of Embarcadero. "Visual Assist will continue to focus on
the vibrant community of Visual Studio developers with an exciting
product roadmap, and we plan to leverage Visual Assist functionality and
know-how into our RAD Studio and C++Builder products as well."

"The team at Whole Tomato Software is proud of our long history of
delighting developers with fantastic user experiences and productivity
features with Visual Assist," said Jeff Straathof, president of Whole
Tomato Software. "I believe that Idera's focus on best-in-class
developer tools is a great fit to evolve the product with the passion
and commitment that it requires."

About Idera, Inc.

Idera, Inc. delivers B2B software productivity tools that enable
technical users to do more with less, faster. Idera, Inc. brands span
three divisions – Database Tools, Developer Tools, and Test Management
Tools – with products that are evangelized by millions of community
members and more than 50,000 customers worldwide, including some of the
world's largest healthcare, financial services, retail, and technology
companies. To learn more, visit:

About Whole Tomato

Whole Tomato Software delivers productivity tools for C++ and C#
development, including one of the most popular plug-ins for Microsoft
Visual Studio, Visual Assist. Visual Assist fills gaps in the coding
experience of Visual Studio, making a great IDE a phenomenal IDE, by
providing unmatched functionality for navigation, refactoring, code
generation, debugging, and more. To learn more, visit

View Comments and Join the Discussion!