Market Overview

Guardian Capital Partners Invests in Direct Line


Guardian Capital Partners ("Guardian") announced that it invested in SMG
Extol, LLC dba Direct Line ("Direct Line" or the "Company") on February
23, 2018. Guardian partnered with the executive management team who will
continue to operate the Company.

Headquartered in Fremont, CA, Direct Line is a provider of network
cabling, infrastructure and staffing services to data centers and other
mission critical environments. Direct Line has unique expertise in
managing the complexities of installing, designing, and maintaining
customized data and fiber optic cabling for data centers across a wide
variety of end markets. In addition to its Fremont headquarters, the
Company has satellite facilities throughout the USA and a global reach,
with presence in Asia and Europe.

The explosion of data usage continues to fuel the increasing demand for
extensive data center infrastructure support from Direct Line's customer
base. Guardian is excited to be a partner with a best-in-class
management team that has decades of experience in satisfying customer
needs. Guardian partnered with the existing management team led by John
Friesen, Chief Executive Officer, and Ignacio del Rio, Chief Operating

For more information about the transaction, contact Scott Evans at
Guardian Capital Partners at (610) 263-0107.

About Guardian Capital Partners (

Guardian Capital Partners is a private equity firm based in suburban
Philadelphia that invests in lower middle market consumer products,
niche manufacturing and specialty service companies. Guardian partners
with management teams to provide equity capital to fuel the growth of
family-owned businesses. The private equity experience and complementary
skill sets of the Guardian team provide a unique combination of
operating and finance capabilities resulting in certainty of execution
and meaningful long-term value creation for its portfolio companies.

Guardian Capital Partners Disclosure: Guardian Capital
Partners is a Pennsylvania based investment advisor registered with the
Securities and Exchange Commission under the Investment Act of 1940.
conditions can vary over time and past fund performance does not
guarantee future fund results.

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