Market Overview

MoviePass: We're Still Standing

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To paraphrase Mark Twain: Talk of our demise is greatly exaggerated

MoviePass™, the nation's premier movie theater subscription service and
a majority-owned subsidiary of Helios and Matheson Analytics Inc. ((HMNY)
("Helios"), today pushed back on comments by some in the theater
industry who have predicted, and in some cases declared, its passing.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180802005550/en/

MoviePass: We're Still Standing (Photo: Business Wire)

MoviePass: We're Still Standing (Photo: Business Wire)

Exhibitors know that without MoviePass they will be able to continue to
charge exorbitant prices for theater tickets and gouge customers with
overpriced concessions. This is exactly the attitude the taxicab
industry took when Uber entered their market.

Furthermore, any crowing about the uptick in box office receipts this
summer season should include the fact that a significant percentage of
that total is directly attributable to MoviePass subscribers.

Here's just a sample:

  • MoviePass contributed nearly one-fourth of the domestic box office
    receipts for Lionsgate's "Blindspotting" through the first Tuesday
    after its release.
  • MoviePass ticket purchases represented nearly 17 percent of Thursday
    night previews for Paramount's "Book Club."
  • For Warner Bros.' "Tag," which MoviePass promoted in-app, its
    purchases represented 13 percent of the film's opening weekend
    domestic box office totals
  • MoviePass ticket purchases accounted for about 12 percent of the entire
    theatrical run for Magnolia Pictures' runaway documentary hit "RGB."

Overall, we believe as much as 6 percent of the industry's total box
office receipts can be traced to our loyal subscribers. It's clear that
because of MoviePass, more people are seeing more movies at fair prices.
Instead of wishing us away, the industry, particularly the independent
film producers, should be congratulating and supporting us. Absent
MoviePass, exhibitors are fighting to preserve profits in a declining
box office environment. That's the doomed strategy.

Yes, we're going through a rough patch not unlike what other disruptive
enterprises experienced in their early days. Much of our issues can be
attributed to the unprecedented growth in a business that just 12 months
ago did not exist.

About Helios and Matheson Analytics

Helios and Matheson Analytics Inc. (Nasdaq: HMNY)
("Helios") is a provider of information technology services and
solutions, offering a range of technology platforms focusing on big
data, artificial intelligence, business intelligence, social listening,
and consumer-centric technology. Helios currently owns approximately 92%
of the outstanding shares (excluding options and warrants) of MoviePass
Inc., the nation's premier movie-theater subscription service. Helios'
holdings include RedZone Map™, a safety and navigation app for iOS and
Android users, and a community-based ecosystem that features a socially
empowered safety map app that enhances mobile GPS navigation using
advanced proprietary technology. Helios is headquartered in New York, NY
and listed on the Nasdaq Capital Market under the symbol HMNY. For more
information, visit us at www.hmny.com.

About MoviePass Inc.

MoviePass Inc. ("MoviePass") is a marketing technology platform
enhancing the exploration of film and the moviegoing experience. As the
nation's premier movie-theater subscription service, MoviePass provides
film enthusiasts the ability to attend select new movies in theaters.
The service, now accepted at more than 91% of theaters across the United
States, is the nation's largest theater network. Visit us at moviepass.com.

Cautionary Statement on Forward-looking Information

Certain statements in this communication contain forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995 or under Section 27A of the Securities Act of 1933,
as amended, and Section 21E of the Securities Exchange Act of 1934, as
amended (collectively, "forward-looking statements") that may not be
based on historical fact, but instead relate to future events, including
without limitation statements containing the words "believe", "may",
"plan", "will", "estimate", "continue", "anticipate", "intend", "expect"
and similar expressions. All statements other than statements of
historical fact included in this communication are forward-looking
statements.

Such forward-looking statements are based on a number of assumptions.
Although Helios' management believes that the assumptions made and
expectations represented by such statements are reasonable, there can be
no assurance that a forward-looking statement contained herein will
prove to be accurate. Actual results and developments (including,
without limitation, the ability of MoviePass to benefit from its
acquisition and integration of Moviefone.com, and create immense value
with film partners) may differ significantly from those expressed or
implied by the forward-looking statements contained herein and even if
such actual results and developments are realized or substantially
realized, there can be no assurance that they will have the expected
consequences or effects. Risk factors and other material information
concerning Helios and MoviePass are described in Helios' Annual Report
on Form 10-K for the fiscal year ended December 31, 2017, its quarterly
report on Form 10-Q for the quarter ended March 31, 2018 and other
filings, including subsequent current and periodic reports, information
statements and registration statements filed with the U.S. Securities
and Exchange Commission. You are cautioned to review such reports and
other filings at www.sec.gov.

Given these risks, uncertainties and factors, you are cautioned not to
place undue reliance on such forward-looking statements and information,
which are qualified in their entirety by this cautionary statement. All
forward-looking statements and information made herein are based on
Helios' current expectations and Helios does not undertake an obligation
to revise or update such forward-looking statements and information to
reflect subsequent events or circumstances, except as required by law.

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