Market Overview

Dole Donation Program Enlists Everyday Heroes in the Fight for Healthier Kids

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Nutrition leader partners with Chicago-based Action for Healthy
Kids as part of the next chapter of its "Powering the Hero Within"

Dole
is giving moms, dads, grandparents, teachers, coaches and other
everyday heroes the opportunity to fight for healthier kids and families
in the newest chapter of its yearlong "Powering the Hero Within"
(#DoleHero
and #DoleFamily) healthy-living initiative.

The 15-week program asks visitors to upload and share photos depicting
their families' idea of healthy living. For each photo submitted through
Sept. 15, 2018, Dole has committed to make a $2 donation to
Chicago-based Action
for Healthy Kids
to support the national nonprofit
organization's work to build healthier families, communities and
schools. To increase potential support, Dole will also make a donation
for every comment made to an Action for Healthy Kids-related post on the Dole
Facebook page
during the same period.

"Powering the Hero Within" also combines a broad new set of
heroic summer breakfast, entrée, snack and smoothie recipes with a
dedicated website
(
www.doleliving.com)
as the hub for the photo uploads.

Under the organization's motto "Every kid healthy, active and ready to
learn," Dole and Action for Healthy Kids hope to inspire people to
become a hero for those around them. Leading food, family and
entertainment bloggers and social influencers throughout North America
are spreading the heroic healthy message and call-to-action to help
Action for Healthy Kids.

"From stay-at-home dads to single parents and blended households, we
know that family structures continue to change," said Bil Goldfield,
director of corporate communications for Dole and the father of a young
daughter. "What hasn't changed is the simple fact that raising healthy
families today can feel like a hero-worthy challenge against junk food
and other villains looking to lure kids down the wrong nutritious path."

"When children are offered healthier foods combined with nutrition
education, they are better equipped to make smart food choices that
impact not only their health but also their ability to learn in school,"
said Rob Bisceglie, CEO, Action for Healthy Kids and the father of three
school-aged children. "Thanks to Dole, we can support more health heroes
in their efforts to make the experience of trying new fruits and
vegetables a fun and positive one for kids, both at school and at home."

Family meal planners will find special inspiration from among 15
original Dole fruit and vegetable recipes. Created by the Dole Nutrition
Institute (DNI), the recipes link to holidays and occasions through the
fall including "Salad Power Wowser," "Super Banana-Berry Boom,"
"Power Pop Breakfast Smoothie
," "Pineapple Frozen Fireworks,"
"Frozen Banana Blast" and "Terrific Take-off Sweet Toast,"
among others.

For recipes and other information about "Powering the Hero Within," go
to www.doleliving.com.
Use #DoleHero to follow us on social.

About Dole Food Company, Inc.

Dole
Food Company, Inc.
, is one of the world's largest producers and
marketers of high-quality fresh fruit and fresh vegetables. Dole is an
industry leader in many of the products it sells, as well as in
nutrition education and research. For more information, please visit www.dole.com.

About Action for Healthy Kids

Action for Healthy Kids® is a nationwide grassroots network mobilizing
school professionals, families and communities to take actions that
improve school foods, nutrition education, physical activity and
physical education for all students. Through funding opportunities,
expert technical assistance, and our flagship program, Game On, Action
for Healthy Kids supports schools in developing healthy environments
where children thrive. To learn more about the ways our 140,000+
volunteer network is helping to make every kid healthy, active and ready
to learn, visit us at ActionforHealthyKids.org,
on Facebook (act4healthykids)
and on Twitter (@Act4HlthyKids).

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