Market Overview

Aerie Continues to Challenge the Intimate Apparel Industry to Change How Women Shop for Bras


New Real Bra Collections and a "Feel Real Good" Shopping Experience
Empowers Customers And Pushes Body Positivity Forward

AEO Inc. (NYSE:AEO) announces that its Aerie brand, a leader within the
body positivity and inclusivity movement, is introducing a revolutionary
new 360-degree bra shopping experience that creates a positive and
supportive shopping environment to help women feel good about their real
selves. The series of initiatives launches as part of the Aerie Bras
Make You Feel Real Good campaign, which features the
brand's most diverse cast of 57 real and inspiring women. The ongoing
experience will include a completely redesigned bra collection, fitting
room updates to include an innovative bra measuring process, and an
associate body confidence training program in partnership with The
National Eating Disorders Association

This press release features multimedia. View the full release here:

Cast of Aerie Bras Make You Feel Real Good Campaign (Credit: Andrew Buda + Alex Albeck)

Cast of Aerie Bras Make You Feel Real Good Campaign (Credit: Andrew Buda + Alex Albeck)

"We are excited to launch this campaign that features our redesigned bra
collections on real women that represent the unique beauty of our
customer," comments Jennifer Foyle, Aerie Global Brand President. "From
product innovations, to a new body confidence associate training
program, we are reinventing the way we design and sell products that
empower women."

The new #AerieREAL™ experience includes:

  • Don't Change You. Change Your Bra!: In partnership with The National
    Eating Disorders Association (NEDA), Aerie has implemented a body
    confidence training program for its entire store team. The program is
    designed to create a judgement-free and inspirational shopping
    experience. Because feeling good in your bra starts from within.
  • Your New BFF: To improve the bra fitting process, Aerie has reimagined
    the traditional measuring tape to introduce its patent pending Best
    Fit Finder (BFF). The two-step process provides associates and
    customers with a simple tool that is less invasive and helps find her
    best fit. It's not about measurements, it's about how you feel in the
  • Support In The Fitting Room: With the belief that trying on bras
    should make a woman feel her best, the brand is giving its customer
    the opportunity to empower other women with sticky note affirmations
    on dressing room mirrors. Left from one woman to the next, messages of
    support and inspiration ignite feelings of self-love.
  • Aerie Bras Make You Feel Real Good: Aerie has created new bra
    collections to simplify the way the customer shops and to make it
    easier to find the bra that feels best. The Real Happy™, Real Sunnie™,
    Real Me® and Real Power™ bra collections feature enhanced details in
    the form of 360-degree stretch, softer fabric for a second-skin feel,
    j-hooks for easy adjustments and removable padding for her choice of
    push level.

Hear more powerful stories and inspirational messages from the
#AerieREAL™ community by following the brand on social media @aerie.
Be sure to also check out the new back-to-school collection available at
Aerie stores nationwide and

About American Eagle Outfitters, Inc.

American Eagle Outfitters, Inc. (NYSE:AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing, accessories
and personal care products at affordable prices under its American Eagle
Outfitters® and Aerie® brands. The company operates more than 1,000
stores in the United States, Canada, Mexico, China and Hong Kong, and
ships to 81 countries worldwide through its websites. American Eagle
Outfitters and Aerie merchandise also is available at more than 200
international locations operated by licensees in 25 countries. For more
information, please visit

About Aerie

Aerie is a lifestyle brand offering intimates, apparel, activewear and
swim collections. With the #AerieREAL™ movement, Aerie celebrates its
community by advocating for body positivity and the empowerment of all
women. Aerie believes in inspiring customers to love their real selves,
inside and out. Retouching-free since 2014. Visit
to learn more. Let the Real You Shine®.

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