Market Overview

Allure Security Strengthens Data Loss Detection and Response Capabilities


Powerful new user interface automates Data Loss Sensor deployment;
upgraded geofencing and telemetry provide more specific, actionable

, the industry's first data loss detection and response
company, has announced new enhancements to its award-winning technology,
including an intelligent new user interface for deploying its patented
Data Loss Sensors. The augmented capabilities of the Allure platform
will enable faster deployments through automation and self-service, and
improve the relevance of geofencing and telemetry to more easily
identify and respond to actionable data loss alerts.

"Current enterprise security offerings to reduce data loss focus on
prevention through monitoring endpoints or encrypting data. However,
these approaches are easily bypassed via stolen credentials and rely too
heavily on trusting employees to properly classify documents and apply
access controls. According to the 2017 Verizon Data Breach
Investigations Report, 81% of breaches leverage stolen credentials,"
said Salvatore J. Stolfo, co-founder and CTO of Allure Security. "Our
approach leverages sophisticated geofencing and document telemetry
technologies to alert users to data loss activity in real time, and
initiate immediate response. And with our new, intelligent interface,
our customers can deploy our Data
Loss Sensors
in minutes."

Prevention alone won't stop data loss, just as installing locks on doors
and windows won't keep determined burglars out of your home. Homeowners
rely on alarm systems as a practical line of defense. Given the even
greater complexity of our digital data, it's clear that security teams
should be putting alarms in these properties as well. Data Loss Sensors,
which act as an
alarm system with GPS for confidential data
, are deployed directly
where the data is stored to give security teams the visibility they
lack. Allure distributes beaconized documents that blend into companies'
operational on-prem file systems and cloud file shares. Strategically
placed with file names that are proven to be of interest to today's
attackers, these Data Loss Sensors alarm when they are searched and
opened. Data Loss Sensors act as silent tripwires when malicious
insiders or outside adversaries attempt to gain access to confidential
data, and report geofence and telemetry data in real time.

With the new enhancements, Allure Security customers have the power to:

  • Receive guidance on where to insert data loss sensors within the
    organization's file folder structure based on automated evaluation of
    where the most sensitive and easily accessible data lives
  • Easily and quickly deploy Data Loss Sensors through an easy-to-use,
    intelligent interface that generates highly convincing file names to
    entice adversaries
  • Know in real time when sensitive
    corporate data has left the hands of a trusted third party
    travels outside of a defined perimeter
  • Create more specific alerts based on access and geolocation criteria,
    such as blacklisted countries
  • Take immediate action to stop or limit data loss and identify the
    would-be leaker or adversary

"Business leaders know that productivity is often prioritized over
security, resulting in accidental or intentional data loss by trusted
employees or third parties. Allure Security is built to eliminate these
gaps in the enterprise security strategy," said Mark Jaffe, chief
executive officer of Allure Security. "The more powerful capabilities
we've added to Allure's platform help our customers better manage data
security and third-party risk, without impeding the organization's daily

Join Allure Security at Black Hat USA

Allure Security will be showcasing the enhanced version of its platform
live in booth #IC2036 at Black Hat USA, August 8-9, 2018, at the
Mandalay Bay Hotel Las Vegas. Schedule your one-on-one demonstration
with an Allure expert here:

About Allure Security

Founded in the computer science labs of Columbia University,
DARPA-backed Allure Security is on a mission to stop data loss. The
company's patented Data Loss Sensors, which act as an alarm system with
GPS for confidential data, are deployed directly where the data is
stored to give security teams the visibility they lack. Sensors detect
data breach activity in real time, and when triggered, alert with
geolocation and telemetry insights to initiate immediate response,
reduce third-party risk and help identify leakers and adversaries. For
more information, visit,
follow on Twitter @AllureSecurity,
like on LinkedIn
and read the Allure
Security Blog

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