Market Overview

Advantage Solutions Expands E-Commerce Capabilities with Acquisition of Beekeeper Marketing


Leading e-commerce agency focuses on helping natural, specialty, and
organic brands drive omni-channel growth.

Advantage Solutions (Advantage) announced today its acquisition of
Beekeeper Marketing (Beekeeper), a national sales agency focused on the
e-commerce channel. Terms of the transaction were not disclosed.

Beekeeper (
represents over 100 natural/organic/specialty consumer packaged goods
companies in the online channel, helping them reach their sales
potential on Amazon by developing and executing sales, marketing, and
supply chain strategies. The company provides both strategy and
execution for brands across a wide range of categories such as grocery,
health and personal care, beauty, and pet.

Beekeeper will continue operating under its current name as a business
unit within Advantage's technology division, Advantage Digital

"While e-commerce has continued to drive both online and offline sales
over the past several years, so too have natural and organic products
experienced accelerated household penetration and sales growth," said
David Cortese, President of Advantage Digital Technology. "Beekeeper
sits at the interaction of these two trends and we are excited by how
their expertise and credibility will enable us to meet the omni-channel
needs of an increasingly important segment."

Beekeeper also brings to Advantage and its clients proprietary
technology for Amazon search advertising, campaign administration, and

"Beekeeper's technology is also a differentiator within this segment,"
said Cortese. "They realized early on that the ability to win on Amazon
not only requires experience with Amazon, it also increasingly requires
technology to allow agencies, brokers, and their brand partners to
scalably glean data-driven insights critical for maximizing the brand's
potential online."

Beekeeper's founder and CEO, Lynn Graham, will continue leading the
organization from its current headquarters in Mill Valley, Calif. Graham
founded the company in 2007 when Amazon first started selling
consumables online. Over the years, the company's relationships with
Amazon have deepened and the business has grown organically through word
of mouth from Amazon buyers and clients.

"We are obviously excited to join Advantage for the growth implications
and how its deep client portfolio and cross-channel reach complement our
online focus," said Graham. "In addition, we're excited to extend to our
clients Advantage's other digital services capabilities such as Amazon
retail monitoring with Canopy, Amazon third-party selling with Quiverr
(including third-party selling monitoring/enforcement), content
creation/management and syndication with The Data Council and Flixmedia,
and the ability to keep the finger on the pulse of the evolving
Amazon/Whole Foods strategy not just through our own strong
relationships but also through SAS's and Daymon's partnerships with
Whole Foods Market."

About Advantage Solutions

Advantage is a leading business solutions provider committed to driving
growth through winning insights and execution. Advantage's customizable
and technology-enabled sales and marketing solutions – including
headquarter sales, retail merchandising, business intelligence, and a
full suite of marketing services – are designed to help manufacturers
and retailers across a broad range of channels drive consumer demand,
increase sales, and achieve operating efficiencies. Headquartered in
Irvine, Calif., Advantage has offices throughout the United States and
Canada and maintains a platform in select markets throughout Africa,
Asia, Australia, and Europe through which it can service global needs of
multi-national manufacturers. For more information, please visit

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