Market Overview

JELL-O Play Unveils Animated Series: "The JELL-O Wobz"

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New Animated Show on DreamWorksTV To Champion the Importance of
Embracing Imperfection

JELL-O Play has launched a new animated series, "The JELL-O Wobz," on YouTube
and Amazon
Prime Video
. Created in partnership with DreamWorksTV, the series
focuses on embracing imperfection and free play, themes that resonate
with both parents and kids and that are central to the mission of JELL-O
Play, a recently launched line of gelatin toys designed to inspire
families to engage in free play and fun.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180802005087/en/

(Graphic: Business Wire)

(Graphic: Business Wire)

"The JELL-O WOBZ" is comprised of six episodes that follow the Wobz, a
group of lovable JELL-O characters cast from humble kitchen objects, in
their adventures through a fantastical kitchen world. The show's
protagonist, Bucket, is accidentally brought to life when JELL-O powder
gets knocked into a bucket and mixes with a variety of leftover kitchen
junk. He meets a variety of other JELL-O characters, each cast from a
different shape that reflects their unique personalities. Meg, made from
a measuring cup, tends to be a bit of a perfectionist, while Walter,
created from a surgical glove with the thumb cut off, must overcome his
fear of making mistakes.

Each episode, which lasts approximately four minutes, follows Bucket and
his new friends through different adventures. The stories are based on
real-world situations in which people confront and embrace imperfection,
from accepting your physical appearance to admitting your own mistakes.
While the cartoon's visuals are playful and filled with humor, the
messages ring true in a moment when millennial parents feel more
pressure than ever to be perfect, with nearly 80% of millennial moms
reporting that it is important to be the "the perfect mom" in a recent
BabyCenter study.1

"Today's parents and kids feel more pressure than ever before, and yet
families spend less time talking about important issues like
self-acceptance," says Katy Marshall, Marketing and Sales Lead of
Springboard, the new Kraft Heinz platform dedicated to nurturing,
scaling, and accelerating growth of disruptive food and beverage brands.
"As a brand whose values center on family bonding and free play, we
wanted to create a show to foster this important dialogue."

The JELL-O Wobz series comes on the heels of the launch of JELL-O Play,
three product lines of edible toys that can be molded, shaped and built
into whatever a child imagines, and are designed around themes that were
specifically chosen to spark kids' creativity, such as Ocean and Jungle.
All items are available on Amazon
and have a suggested retail price under $5 in national retail stores.

"The JELL-O Wobz" is available on DreamWorksTV's
YouTube Channel
and on Amazon Prime Video with a Prime membership.
Episode 1 is currently streaming, and a new episode will release every
Monday for the next 5 weeks.

Join the conversation with #JELLOPLAY #JELLOWOBZ and by following
@JELLOplay on Instagram, Facebook and Twitter.

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (NASDAQ:KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions whether at home, in restaurants or on
the go. The Company's iconic brands include Kraft, Heinz, ABC,
Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables,
Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia,
Planters, Plasmon, Quero, Smart Ones and Velveeta.
The Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com

ABOUT SPRINGBOARD

Springboard is a new platform from The Kraft Heinz Company dedicated to
nurturing, scaling, and accelerating growth of emergent, disruptive US
brands within the food and beverage space. The Springboard platform is
seeking opportunities to develop brands with authentic propositions and
inspired founders within one of four pillars that are shaping the future
of the food and beverage space: Natural & Organic, Specialty & Craft,
Health & Performance and Experiential brands. For more information,
visit www.springboardbrands.com.

ABOUT DREAMWORKSTV

DreamWorksTV
is a breakthrough digital entertainment brand for kids with an endless
supply of laugh-out-loud jokes, lovable characters, life hacks, music,
magic, gaming and more. DreamWorksTV creates fun, fresh short-form
content made just for kids. Since its launch in 2014, DreamWorksTV has
reached over 4,000,000 YouTube subscribers and 30B+ total lifetime
views, making it the #1 major kids brand on the platform, and has
produced more than 140 live action and animated series. Highlights
include hit shows like "Life Hacks for Kids" and "Junk Drawer
Magic," which each average over 1.5 million views per week on YouTube.

1 BabyCenter's 2014 "Millennial
Mom Report
" Survey of 1700+ Moms

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