Market Overview

Product Marketing Strategy for an API Manufacturing Company: Tips to Target the Right Customer Segment I Infiniti Research


Infiniti Research, a global market and customer intelligence solutions
provider, has announced the completion of their new product
marketing engagement for an API manufacturing company
. A
world-renowned active pharmaceutical ingredient manufacturing company
wanted to make critical business decisions regarding their profit goals,
distribution, pricing, and methods of promotion.

This press release features multimedia. View the full release here:



The part of any drug that shows its effects is known as the active
pharmaceutical ingredient or API. There are some drugs that have more
than one or two active ingredients, such as the drugs used for
combination therapies. The pharmaceuticals market is expected to grow
steadily but due to its lucrative nature, companies have to deal with
the threat of new entrants. Consequently, pharma companies have started
moving their manufacturing facilities to overseas countries for cost
management. This has resulted in a change in the regulations, with
strict inspections and guidelines coming into the picture.

According to the experts at Infiniti,
"The pharma industry faces several challenges, ranging from financial
issues to others arising due to ethical issues.

a proposal
to see how Infiniti Research's solutions can help
deal with business issues.

Infiniti Research helped the pharma client to attain their
organizational objectives. Also, the client was able to bring about
improvements in their product offerings and determine the best
strategies to market their products to the right audience.

This product marketing strategy solution
provided benefits that helped the client to:

  • Identify the right distribution channels
  • Leverage sales and boost market share
  • To know more about our market intelligence solution, get
    in touch

This product marketing strategy solution
provided predictive insights on:

  • Gauging demand in the target markets
  • Gaining more insights into making market-oriented decisions
  • To know more about the scope of our engagement, request
    a proposal

View the complete industry analysis solution study here:

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 15+ years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.

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