Market Overview

Activision and Tencent Bringing New Call of Duty Mobile Game to China


Features Fan Favorite Content and Characters from Across Call of Duty in
All-New, Mobile Experience

Activision, a wholly-owned subsidiary of Activision Blizzard (NASDAQ: ATVI), and Tencent Holdings Limited, a leading provider of Internet
value added services in China (SEHK: 00700), today announced a
collaboration to bring Call of Duty® to mobile in China.
The new free-to-play title delivers the definitive first-person action
experience in an original, all-new Call of Duty mobile game, bringing
together a collection of beloved Call of Duty characters, maps, modes
and weapons from across the franchise. Tencent's leading mobile studio
is spearheading development drawing upon their vast mobile network and
history of success making mobile first-person action titles. The title
is scheduled to launch in the coming months.

"We're working closely with one of Tencent's top mobile studios, Timi,
to develop a fun and original Call of Duty experience that delivers
superb gameplay and mechanics to mobile players," said Rob Kostich, EVP
and GM, Call of Duty. "Call of Duty has been the leading first person
action experience around the globe for years* and seeing that come to
life on the mobile platform has been really exciting. We can't wait for
fans to play."

"Tencent is thrilled to bring the No. 1 top-selling, console video game
franchise globally eight of the last nine years* to the millions of
mobile game players in China," said Steven Ma, SVP, Tencent Holdings
Limited. "We are bringing together a vast array of characters, content
and modes from across this great franchise into a new Call of Duty
mobile game tailored to meet the interests and play styles of mobile
players in China. We look forward to revealing the title soon and
releasing the game in China in a few months."

About Tencent

Tencent uses technology to enrich the lives of Internet users. Our
social products Weixin and QQ link our users to a rich digital content
catalogue including games, video, music and books. Our proprietary
targeting technology helps advertisers reach out to hundreds of millions
of consumers in China. Our infrastructure services including payment,
security, cloud and artificial intelligence create differentiated
offerings and support our partners' business growth. Tencent invests
heavily in people and innovation, enabling us to evolve with the

Tencent was founded in Shenzhen, China, in 1998. Shares of Tencent
(00700.HK) are traded on the Main Board of the Stock Exchange of Hong
Kong. For more information, please visit

About Activision

Headquartered in Santa Monica, California, Activision is a leading
global producer and publisher of interactive entertainment. Activision
maintains operations throughout the world and is a division
of Activision Blizzard (NASDAQ:ATVI), an S&P 500 company. More
information about Activision and its products can be found on the
company's website, or
by following @Activision.

*Based on data from the NPD Group, GfK, GSD and internal estimates.

Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing's expectations,
plans, intentions or strategies regarding the future, including
statements about the expected release dates, features and functionality
of the Call of Duty mobile game, are forward-looking statements that are
not facts and involve a number of risks and uncertainties. Factors that
could cause Activision Publishing's actual future results to differ
materially from those expressed in the forward-looking statements set
forth in this release include unanticipated product delays and other
factors identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this release are
based upon information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update any
such forward-looking statements. Forward-looking statements believed to
be true when made may ultimately prove to be incorrect. These statements
are not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other
factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.

ACTIVISION and CALL OF DUTY are trademarks of Activision Publishing,
Inc. All other trademarks and trade names are the properties of their
respective owners.

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