Market Overview

Rapid Commerce Now Available in the Microsoft Azure Marketplace


Microsoft Azure customers worldwide now gain access to Rapid Commerce
- a solution with DataStax and Publicis.Sapient - to take advantage of
the scalability, reliability, and agility of Azure to drive application
development and shape business strategies

and Publicis.Sapient
today announced the availability of Rapid Commerce in the
Microsoft Azure
, an online store providing applications and services for
use on Microsoft Azure. The Rapid
solution is a fully cloud-native, microservices and
"headless" architecture-based digital commerce platform accelerator.
Publicis.Sapient and DataStax customers can now take advantage of the
scalability, high availability, and security of Azure, with streamlined
deployment and management.

The Rapid Commerce solution is an out-of-the-box toolkit to quickly get
large retailers up on to a modern commerce platform. Rapid Commerce
delivers the agility, measurability, and flexibility modern retailers
demand as they move into the "right-now economy" via highly personalized
commerce platforms. The solution helps to:

  • Reach new customers
  • Grow product offerings
  • Provide better service
  • Increase loyalty
  • Reduce overhead

"Savvy retailers understand that in order to compete and win, they need
modern data infrastructure and a cloud - and mobile- ready architecture
that can quickly scale and support differentiating customer
experiences," said Doug Henschen, Vice President and Principal Analyst,
Constellation Research. "We expect to see more software bundles
integrating software, services and cloud infrastructure as enterprises
across many industries look for help to thrive and innovate in this era
of digital disruption."

"Our new solution - Rapid Commerce - will help enterprises manage
business-critical eCommerce applications in an increasingly complex,
cloud-driven technology landscape," said Matt Rollender, Vice President
of Global Business Development at DataStax. "As the underlying database,
DataStax Enterprise (DSE) provides contextual experiences for
application users and manages massive amounts of data from a variety of
sources at cloud scale."

"The Rapid Commerce solution and service model will enable retailers to
accelerate their digital transformation journey and keep pace with the
rapidly changing expectations of consumers," said Sudip Mazumder, SVP
and Head of Delivery for Retail at Publicis.Sapient in North America.

"Through Microsoft Azure Marketplace, customers around the world can
easily find, buy, and deploy partner solutions they can trust, all
certified and optimized to run on Azure," said Sajan Parihar, Director,
Microsoft Azure Platform at Microsoft Corp. "We're happy to welcome
DataStax/Publicis.Sapient's solution to the growing Azure Marketplace

The Azure Marketplace is an online market for buying and selling
finished Software-as-a-Service (SaaS) applications and premium datasets.
The Azure Marketplace helps connect companies seeking innovative,
cloud-based solutions with partners who have developed solutions that
are ready to use.

Rapid Commerce is a venture with DataStax, powering the "right-now
enterprise" with the always-on, distributed cloud database built on
Apache Cassandra™, and Publicis.Sapient.

Rapid Commerce is available immediately, and more information can be
found on the Azure

To learn more about the DataStax and Publicis.Sapient partnership,
please visit:

About DataStax:

DataStax powers the "right-now enterprise" with the always-on,
distributed cloud database built on Apache Cassandra™ and designed for
hybrid cloud. The foundation for real-time applications at massive
scale, DataStax Enterprise, our flagship product, makes it possible for
companies to exceed expectations through consumer and enterprise
applications that provide responsive and meaningful engagement to each
customer wherever he or she goes. Our product also gives businesses full
data autonomy, allowing them to retain control and strategic ownership
of their most valuable asset in a hybrid cloud world. DataStax helps
more than 400 of the world's leading brands – like Capital One, Cisco,
Comcast, eBay, McDonald's, Microsoft, Safeway, Sony, UBS, and Walmart –
transform their businesses through right-now applications focused on
enterprise optimization and customer experience. For more information,
visit and follow us on @DataStax.

DataStax is a registered trademark of DataStax Inc. and its subsidiaries
in the United States and/or other countries. Apache Cassandra is a
trademark of the Apache Software Foundation or its subsidiaries in
Canada, the United States, and/or other countries.

About Publicis.Sapient:

Publicis.Sapient is purpose-designed to address today's digital business
transformation imperative, with a core belief that success comes at the
intersection of company and customer. We are pioneering a new way of
working with clients, driven by a connected group of deep specialists
and enabled by a specifically designed culture to foster platform
behaviors: open, configurable, quick.

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