Market Overview

Google and Unity Partner to Boost Mobile Game Advertising


First-of-its-kind integration gives Google advertisers direct access
to Unity's global mobile gaming inventory

Unity Technologies (,
creator of the world's leading real-time 3D development platform,
announced today a strategic partnership with Google's mobile advertising
business, AdMob, that will change the way advertisers reach gamers
on-the-go and help mobile game developers monetize their apps. With more
than 50 percent of all new mobile games made on Unity, this partnership
gives Google advertisers access to Unity's extensive network of mobile
gaming titles through Universal
App campaigns
, helping advertisers reach consumers around the world
on both Android and iOS. Unity's scale and expertise as the go-to engine
behind mobile games combined with Google's global brand leadership gives
advertisers a seamless, integrated way to engage high-value audiences
like never before.

"Everyday nearly 9 billion minutes of time is spent with consumers
engaging in mobile game content built with Unity. This remains a largely
untapped opportunity for performance and brand advertisers. Advertisers
can win users' mindshare, drive performance, and scale campaigns to new
heights by tapping into this valuable global audience," said Julie
Shumaker, Vice President of Advertiser Solutions at Unity Technologies.
"By partnering with Google, we are unlocking access to this powerful
channel and providing advertisers the opportunity to drive value with
high engagement ad experiences."

To date, the partnership has resulted in video completion rates of 87.3
percent compared to the overall average of 32.5 percent with publishers
such as NHN Entertainment, Yodo1 and Doodle Mobile based on internal
Unity reports. The Unity ad platform is one of the largest and most
powerful in the world, reaching 1.5 billion devices and serving more
than 9.4 billion ad impressions on a monthly basis. Unity has
consistently scored 97.8 percent for valid and viewable rates, well
above in-app benchmarks of 54.7 percent, providing a rich environment
for advertisers while also creating value for developers and gamers

"Google is committed to helping drive the mobile gaming ecosystem
forward, and we've worked with Unity for several years on this
advertising integration -- a key example for how we enable advertisers
to better reach consumers around the world," said Sissie Hsiao, VP of
Mobile Advertising at Google. "We're especially excited about connecting
advertisers with new gamers through user-first rewarded ad experiences,
where rewards like new levels or extra power-ups complement the game

Unity is the world's most popular real-time development platform.
Creative content, games, and experiences made with Unity have reached
nearly 3 billion devices worldwide and were installed more than 24
billion times in the last 12 months. The partnership between Unity and
Google is available immediately to Unity developers and Google
advertisers worldwide.

*Source: Moat Analytics Benchmarks: Q4 2017, Unity: April 2018

About Unity Technologies

Unity Technologies is the creator of a flexible and high-performance
end-to-end development platform used to create rich interactive 2D, 3D,
VR and AR experiences. Unity exists to democratize development, solve
hard problems and enable success -- three core values that are the
driving forces of Unity's adoption by millions of creators. Unity's
powerful graphics engine and full-featured editor serve as the
foundation to develop beautiful games or apps and easily bring them to
multiple platforms: mobile devices, home entertainment systems, personal
computers, and embedded systems. Unity also offers solutions and
services for creating games, boosting productivity, and connecting with
audiences including Unity Ads, Unity Analytics, Unity Asset Store, Unity
Cloud Build, Unity Collaborate, Unity Connect and Unity Certification.
Unity Technologies serves millions of registered developers including
large publishers, indie studios, students and hobbyists around the
globe. For more information, visit
and to see the latest games and experiences created
in Unity, go to

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