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Waddell & Reed Takes Another Step toward Broad Technology Initiatives

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Industry veteran named CTO to lead tech strategies across the
organization

Waddell & Reed Financial, Inc. (NYSE:WDR) has appointed Joan J. Albeck
as Senior Vice President and Chief Technology Officer to lead the
development and implementation of the firm's technology strategies,
while enhancing information technology infrastructure and resources in
support of several key corporate initiatives.

Waddell & Reed last year unveiled broad strategic initiatives that
entail technological innovation or upgrades tied to its core asset
management, investment product sales, and broker-dealer businesses.
Areas of focus include data analysis and management, business
processing, customer relationship management (CRM), and business
productivity. Albeck, through her leadership of the firm's Enterprise
Technology Services organization, will have a key role in the
fulfillment of many of these initiatives.

Albeck, a 25-year tech and financial industry veteran, comes to Waddell
& Reed from Scottrade, Inc. (now TD Ameritrade), where she spent 13
years, most recently as Chief Technology Officer responsible for IT
infrastructure and security operations initiatives.

"Joan brings direct experience managing large technology organizations,
leading technology change and transformation efforts, while building
strategic partnerships with business colleagues," said Philip J.
Sanders, CEO of Waddell & Reed Financial, Inc. "We're pleased to have
her on board as we address several strategic initiatives targeted to
keep us competitive and innovative across all aspects of our business."

She reports to Brent K. Bloss, Executive Vice President and Chief
Operating Officer of Waddell & Reed Financial, Inc.

"Joan's knowledge and enthusiasm aligns closely with our deep
appreciation for the importance and impact technology has on the future
success of our company," said Bloss. "Her work in areas including
infrastructure, data security and agile software development will give
her key insight as we continue to progress against our strategic goals."

Albeck joined Scottrade in 2005 as managing director, IT infrastructure,
before being named Chief Technology officer in 2008. She also has
previous experience at UniGroup, Inc. and GenAmerica Financial Services.
She has a Master's Degree in Computer Resources and Information
Management, a Bachelor's Degree in Business Administration and has been
recognized multiple times by CIO Magazine and ComputerWorld for her
leadership.

About the Company

Through its subsidiaries, Waddell & Reed Financial, Inc. has provided
investment management and financial planning services to clients
throughout the United States since 1937.
Today, we distribute our
investment products through the unaffiliated channel (encompassing
broker/dealer, retirement, and registered investment advisors), our
broker-dealer channel (through independent financial advisors), and our
Institutional channel (including defined benefit plans, pension plans,
endowments and subadvisory relationships).
For more information,
visit ir.waddell.com.

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