Market Overview

NICE Named the Market Share Leader in Workforce Management by DMG Consulting

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NICE recognized for accumulating the largest market share based on
seats in the independent analyst firm's "Workforce Management Product
and Market Report"

NICE (NASDAQ:NICE) today announced that it has been recognized
as the market share leader in Workforce Management (WFM) based on the
number of seats by independent industry analyst firm, DMG Consulting
LLC. With 26.9 percent share of the WFM sector in 2017, NICE's WFM
solution holds the largest share of the market in terms of seats,
resulting in the top position. This market share is an increase from
25.6 percent held in 2016. NICE's advanced analytics-based solutions
include CXone, a fully integrated cloud-based WFM suite, Adaptive WFO,
as well as an end-to-end persona based WFO solution.

The DMG report points out "WFM remains the most important and impactful
productivity tool in contact centers, where it is used to optimize the
allocation of staff resources. (Agents account for 60 percent to 70
percent of the cost of contact centers in North America with 200 or more
employees.) However, while it is necessary to keep people related cots
as low as possible, this requirement must be balanced against the need
to keep agents satisfied and engaged so they want to remain in the
organization." DMG expects to see the growth rate of WFM to continue to
be strong for the next 5–8 years.

DMG Consulting LLC's annual "Workforce Management Product and Market
Report" comprehensively analyzes the WFM market, solutions and product
suites. The analysis provides an in-depth review of WFM suites including
core forecasting and scheduling, intraday management, real-time
adherence, time-off management, self-service and reporting capabilities,
along with a variety of value-added and optional modules.

"We're pleased that our WFM solution has been credited as the market
leader based on seats by DMG Consulting, having had a significant market
share in this domain for the last 10 years consecutively." said Miki
Migdal, President of NICE Enterprise Product Group, "NICE WFM is part of
the fully integrated cloud customer experience platform, giving
customers visibility across the front and back offices, optimizing
scheduling and automating time-consuming process tasks."

NICE
WFM
gears enterprises to deliver excellent customer experience by
enabling them to increase engagement with agents and providing
visibility across the front and back offices. By optimizing scheduling,
automating time-consuming process tasks, enabling proactive responses in
real-time to changing conditions and harnessing artificial intelligence
(AI) to deliver accurate forecasting, the solution drives effective
planning of contact center operations and positively influences the
bottom line.

* Market share data is an aggregate of NICE and inContact on a pro forma
basis for fiscal 2016.

About NICE

NICE (NASDAQ:NICE) is the world's leading provider of both cloud and
on-premises enterprise software solutions that empower organizations to
make smarter decisions based on advanced analytics of structured and
unstructured data. NICE helps organizations of all sizes deliver better
customer service, ensure compliance, combat fraud and safeguard
citizens. Over 25,000 organizations in more than 150 countries,
including over 85 of the Fortune 100 companies, are using NICE
solutions. www.nice.com.

Trademark Note: NICE and the NICE logo are trademarks or
registered trademarks of NICE Ltd. All other marks are trademarks of
their respective owners. For a full list of NICE's marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term
is defined in the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements, including the statements by Mr. Migdal, are
based on the current beliefs, expectations and assumptions of the
management of NICE Ltd. (the Company). In some cases, such
forward-looking statements can be identified by terms such as believe,
expect, may, will, intend, project, plan, estimate or similar words.
Forward-looking statements are subject to a number of risks and
uncertainties that could cause the actual results or performance of the
Company to differ materially from those described herein, including but
not limited to the impact of the global economic environment on the
Company's customer base (particularly financial services firms)
potentially impacting our business and financial condition; competition;
changes in technology and market requirements; decline in demand for the
Company's products; inability to timely develop and introduce new
technologies, products and applications; difficulties or delays in
absorbing and integrating acquired operations, products, technologies
and personnel; loss of market share; an inability to maintain certain
marketing and distribution arrangements; and the effect of newly enacted
or modified laws, regulation or standards on the Company and our
products. For a more detailed description of the risk factors and
uncertainties affecting the company, refer to the Company's reports
filed from time to time with the Securities and Exchange Commission,
including the Company's Annual Report on Form 20-F. The forward-looking
statements contained in this press release are made as of the date of
this press release, and the Company undertakes no obligation to update
or revise them, except as required by law.

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