Market Overview

Next Gen Video Meets Reality at IBC2018

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New ‘Content Everywhere' hub announced by IBC featuring 10 expert
panel discussions and 34 product demos

Technology companies and service providers will once again come together
to discuss the latest trends, strategies and developments in online TV
and video at the Content
Everywhere Hub
programme at IBC2018,
it has been announced today. As the latest addition to the agenda for
IBC2018, the world's most influential media, entertainment and
technology show (to be held from 13-18 September at the RAI
in Amsterdam
), the IBC Content Everywhere Hub will consist of 10
expert panel discussions and 34 product demos.

Situated at the heart of IBC2018 in Hall 14, IBC Content Everywhere
combines a high-quality exhibition with the Hub programme designed to
help visitors learn and experience how innovative new technologies are
expanding the opportunities arising from the exponential growth of
content consumption online.

The
agenda for the Hub
is centered on 10 panel discussions drawing
together a range of perspectives and expertise on key issues including
the implications for the digital media sector of high profile emerging
technologies such as 5G, Edge computing and blockchain. Other topics
covered will include how to successfully grow an OTT service, how
artificial intelligence and machine learning are impacting content
creation, OTT distribution and monetisation, new business models and
innovations in programmatic advertising, as well as the convergence of
broadcast and telecoms.

There will also be 34 product demonstrations covering the entire OTT
distribution chain, including online video platforms, transcoding and
streaming solutions, content security options and monetisation
techniques. Speakers will include experts from small start-ups to some
of the biggest names in technology including Google, Alibaba, CSGi,
Telia, Ooyala and Roku.

With viewers wishing to take greater control over their viewing habits,
over-the-top distribution is becoming more and more critical to the
electronic media eco-system. Offering consumers ‘content everywhere' and
catch-up services are now essential requirements for many broadcasters
to complement traditional distribution, as well as telcos wanting to add
video to their portfolios or independent content creators or brands
wishing to go direct-to-consumer. The ability to deliver content ‘over
the top' across broadband networks has also opened the door for new
players to establish their own direct relationships with new audiences.
IBC Content Everywhere will bring together technology companies and
service providers who are at the heart of this revolution

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Notes to Editors:

For more information about IBC2018 visit: show.ibc.org

About IBC
IBC is the world's most influential media,
entertainment and technology show, attracting 57,000+ attendees from
more than 170 countries and combining a highly respected and
peer-reviewed conference with an exhibition that showcases 1,700+
leading industry suppliers of state-of-the-art technology. In addition
to the world-class exhibition and conference, IBC also encompasses the
IBC Daily, IBCTV and IBC365.

IBC365 provides year-round insight and opinion into the hot topics and
key trends from leading industry journalists, along with insightful
whitepapers, peer reviewed technical papers, highly engaging webinars
and an expansive video library.

IBC2018 Dates
Conference: 13 - 17 September 2018
Exhibition:
14 - 18 September 2018

For more information about IBC2018 visit: show.ibc.org/

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