Market Overview

Vote for the 2018 Coors Light Líder of the Year


A Latino Community Leader Will Receive $25,000 to Develop Program
with Local Organization

Coors Light announces the finalists for Coors Light Líder of the Year
2018. This group of 12 Latino community leaders demonstrate an
outstanding commitment to empower their communities. The leaders were
nominated by national and local nonprofit organizations and selected by
Coors Light based on their achievements and lasting impact in the Latino
community. Coors Light is proud to offer its support to these emerging
leaders who with their dedication and tenacious spirit enthusiastically
work to help others through transformative initiatives that create
lasting change in their communities. One of these 12 diverse leaders,
which include entrepreneurs, environmentalists, community organizers and
artists will become the 2018 Coors Light Líder of the Year through an
online public voting competition.

This press release features multimedia. View the full release here:

Vote for a Latino leader at <a until August 31, 2018! (Graphic: Business Wire ... " src="">

Vote for a Latino leader at until August 31, 2018! (Graphic: Business Wire)

You can vote for your favorite leader at
from August 1 through August 31. The winner's nominating nonprofit will
receive a $25,000 grant from Coors Light to create a community
development program. Voting rules and restrictions apply. Must be 21
years or older. Void where prohibited.

"Since 2006, Coors Light Líderes has rewarded the awe-inspiring passion
of Latino leaders who see every challenge as an opportunity to drive
change and make a difference. This year's leaders have a thirst for more
and are inspiring the people around them to climb on," said Alberto
Senior, who leads MillerCoors' national Latino community efforts.
"Congratulations to the 12 Latino leaders who today embark on a great
adventure towards reaching their goals and being recognized for their
achievements. Coors Light looks forward to awarding the 2018 Líder of
the Year with a $25,000 grant to help yet another community celebrate
its climb."

The 2018 Coors Light Líderes are:

  • Amilcar Guzmán, Washington, DC, nominated by Congressional
    Hispanic Caucus Institute (CHCI)
  • Cristina Rodríguez, Miami, FL, nominated by Mind&Melody, Inc.
  • Daniel Anzueto, Miami, FL, nominated by Maven Leadership
  • Daniela Mariela Aguirre Perez, Atlanta, GA, nominated by Women's
    Entrepreneurial Project, Inc.
  • Daniela Perez, San Diego, CA, nominated by San Diego Roots
    Sustainable Food Project
  • Daniela Young, Denver, CO, nominated by Latino Community
    Foundation of Colorado
  • Diana Martinez, Dallas, TX, nominated by Hispanic Women's
    Network of Texas
  • Erika Hermosillo, Sacramento, CA, nominated by Teach for
    America, California Capital Valley
  • Gigi Alfonso, Chicago, IL, nominated by Hispanic
    Alliance for Career Enhancement (HACE)
  • Rudy Espinoza, Los Angeles, CA, nominated by Leadership
    for Urban Renewal Network (LURN)
  • Suhaly Bautista-Carolina, New York, NY, nominated by Caribbean
    Cultural Center African Diaspora Institute (CCCADI)
  • Yai Vargas, New York, NY, nominated by Latino Commission on AIDS

The Coors Light Líderes program offers up-and-coming Latino
professionals leadership tools, counsel and networking opportunities.
Past Coors Light Líderes of the Year have used the $25,000 grant to
advance Latinos in filmmaking, expand bilingual technology programs in
underserved communities, create awareness programs about environmental
issues, and provide educational and professional resources.

Join the conversation at,
and on Twitter
using @coorslightlider.

About Coors Brewing Company

Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the
Clear Creek Valley in Golden, Colo., for his new brewery because of the
pure water in the nearby Rocky Mountain springs. The brewery's original
and most enduring beer is Coors Banquet (,, still brewed exclusively in Golden using
only Rocky Mountain water and high-country barley. Coors Light
(,, @CoorsLightLider on Twitter)
was introduced in 1978 and now is the second-best-selling beer in the
United States. Triple-filtered smooth Keystone Light (, is one the country's most popular economy
beers. Coors Brewing Company operates in the United States and Puerto
Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson
Coors Brewing Company. Learn more at, at or on Twitter through @MillerCoors.


CELEBRATE RESPONSIBLY® is MillerCoors commitment to creating a positive
and meaningful impact on the social, environmental and economic issues
that affect our business, employees and other stakeholders. MillerCoors
sustainability strategy and 2020 goals focus on the three areas where it
has the greatest impact: Alcohol Responsibility, Environmental
Sustainability and People and Communities. Visit for
more information.

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