Market Overview

Merkle Inc. Expands New York City Headquarters, Joining Dentsu Aegis Sister Agencies at Tribeca Office

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New office fosters deeper collaboration and synergies among network
members

Merkle (www.merkleinc.com),
a leading technology-enabled, data-driven performance marketing
agency, is celebrating the grand opening of its new 33,000 square foot
office at 32 Avenue of Americas. The new office will occupy the entire
18th floor of the building, which is home to a number of other agencies
in the Dentsu Aegis Network, including 360i, Dentsu Sports, and
HelloWorld, a Merkle Company. The move will bring together Merkle's two
previous New York offices, increasing capacity by 33 percent and
accommodating the company's 22 percent increase in New York-based staff
since December 2017. Merkle's New York office now employs more than 225
with an expectation to surpass 300 by next year.

"Merkle has seen steady and upward growth since joining the Dentsu Aegis
Network in 2016, and the merger of our two New York offices is a
testament to this," said Evan Goldstein, vice president of quantitative
strategy at Merkle who has been designated as the New York office lead
for Merkle. "Rather than continuing to build out these two offices
separately, we believe that having all of our New York-based employees
in one location will greatly benefit our broader US and global
operations as we work together toward a strong second half of 2018."

Merkle's rapid organic and acquisition growth have led to a widespread
global footprint that comprises 50 offices in 11 countries. Its more
than 5,500 employees are experts in a full range of people-based
marketing disciplines, including customer strategy, performance media,
data & analytics, loyalty, experience & creative, and enterprise
technology.

"Dentsu Aegis Network isn't a holding company. It's a true network of
agencies with the common goal of helping brands win, keep, and grow
their best customers in a digital economy. Each agency brings its own
expertise to develop solutions for clients across the entire customer
journey," said Adam Lavelle, chief solutions officer at Merkle, who is
based out of the New York office. "In that spirit, we are excited to
join this hub of collaboration, where we can realize the synergies among
the Dentsu Aegis agencies and better meet the needs of the global brands
we serve."

In conjunction with its expansion in New York, Merkle is celebrating
thirty years as a company this year. In 1988, Merkle CEO David Williams
acquired a small data processing company and led it to become a
worldwide leader in performance marketing. Williams's singular goal has
always been developing solutions that help the best brands in the world
build competitive advantage. To that end, his focus has been on
assembling a world class team and staying at the forefront of innovation
in data and technology. Merkle has acquired 21 companies since 2007, and
is honored frequently with industry awards and recognitions. For
example, Merkle recently became the only agency to be recognized by
Forrester across every aspect of the customer lifecycle.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance
marketing agency that specializes in the delivery of unique,
personalized customer experiences across platforms and devices. For more
than 30 years, Fortune 1000 companies and leading nonprofit
organizations have partnered with Merkle to maximize the value of their
customer portfolios. The agency's heritage in data, technology, and
analytics forms the foundation for its unmatched skills in understanding
consumer insights that drive people-based marketing strategies. Its
combined strengths in performance media, customer experience, customer
relationship management, loyalty, and enterprise marketing technology
drive improved marketing results and competitive advantage. With more
than 5,500 employees, Merkle is headquartered in Columbia, Maryland,
with 24 additional offices in the US and 25 offices in EMEA and APAC. In
2016, the agency joined the Dentsu Aegis Network. For more information,
contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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