Market Overview

Mercedes-Benz Brand Center Opens in Chicago

Share:

As part of two decades of immersive customer events, Mercedes-Benz is
bringing its brand experience to Magnificent Mile

Mercedes-Benz USA (MBUSA) is taking its brand on the road with an
immersive retail experience now open in Chicago through September 30.
Popularized at marquee events and auto shows, the full concept store
recently enjoyed successful stops in Atlanta and Miami retail hubs
before opening in The Windy City's 401 North Michigan building at the
southern gateway to the famous Magnificent Mile shopping district.

The immersive experience in Chicago is a way for consumers, who may not
necessarily visit dealerships as their first form of window shopping, to
interact with the company and its products in a fun and engaging way.
"After hosting various iterations of bringing the Mercedes-Benz brand to
prospective buyers and aficionados for nearly two decades, we decided to
take advantage of the ‘pop-up‘ phenomena in a few key markets across the
country," said Drew Slaven, vice president of marketing at MBUSA.

Mercedes-Benz brand centers include in-store vehicle displays ranging
from high-end to high-value models, an audio bar showcasing vehicle
features and interactive stations where visitors can learn more about
the Mercedes-Benz lifestyle, history and offerings. Product specialists
mix with guests to share information and insights about the
Mercedes-Benz brand. And since the center is based in the heart of
Chicago's retail corridor, guests will find Mercedes-Benz merchandise
and accessories for purchase there.

Many visitors to the concept stores find themselves intrigued; nearly
250 people in a recent city visit ended up buying cars from local
dealers based on referrals from the brand center.

MBUSA also provides immersive brand experiences at many of its sponsored
events/venues including the Mercedes-Benz Stadium, the U.S. Open, auto
shows etc.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for
the distribution, marketing and customer service for all Mercedes-Benz
products in the United States. MBUSA offers drivers the most diverse
lineup in the luxury segment with 15 model lines ranging from the sporty
CLA-Class four-door coupe to the flagship S-Class and the Mercedes-AMG
GT R.

MBUSA is also responsible for Mercedes-Benz Vans and smart products in
the U.S. More information on MBUSA and its products can be found at www.mbusa.com,
www.mbsprinterusa.com
and www.smartusa.com.

Accredited journalists can visit our media site at www.media.mbusa.com.
Follow us on Twitter @MBUSAnews.

View Comments and Join the Discussion!