Market Overview

Wienerschnitzel Gears up for "Dog Days" of August with Two Classic Summer Treats


World's Largest Hot Dog Chain welcomes National Root Beer Float
Day and two new flavors of lemonade

Wienerschnitzel once again finds itself at the center of a celebration
in August thanks to the arrival of two classic summertime treats.

Less than a month after its 57th Anniversary and National Hot
Dog Day, the beloved hot dog chain honors National Root Beer Float Day
on Monday, Aug. 6, with the offer of a free Mug®
Root Beer Float
with any purchase all day on the holiday.
Wienerschnitzel's version of the famous drink dating back to 1874 is
made with Mug Root Beer and Tastee-Freez®
Soft Serve to pair perfectly with hot dogs.

The one-day-only offer is good while supplies last at participating
Wienerschnitzel restaurants Aug. 6 only. Guests need to show a printed
or digital coupon available at
to receive the free float.

"We're proud to be one of the few restaurants that continues the
tradition of everyone's-favorite Root Beer Float," said Doug Koegeboehn,
Wienerschnitzel's chief marketing officer. "Nothing's better on a hot
day than our Tastee Freez Soft Serve topped with Mug Root Beer."

August also marks the nationwide debut of Wienerschnitzel's two new
lemonade flavors in Pineapple and Strawberry Pineapple to join its
popular Strawberry Lemonade. Each is made with Tropicana®
Lemonade and mixed with fresh fruit.

"Our Strawberry Lemonade is easily one of the best-sellers on our summer
menu, so it made sense to expand our thirst-quenching options as we head
into the hottest months of the year," said J.R. Galardi, president of

The Pineapple and Strawberry Pineapple lemonades arrive at participating
Wienerschnitzels nationwide this week.

About Wienerschnitzel
by John Galardi in 1961 with a single hot dog stand in Wilmington,
Calif., Wienerschnitzel (
is one of the real pioneers of the quick-service food industry. The
World's Largest Hot Dog Chain now serves more than 120 million hot dogs
annually – and fueled by a mission of "Serving Food to Serve Others,"
also gives back a percentage of profits to its charitable partners.
Based in Irvine, Calif., Wienerschnitzel operates or franchises 333
restaurants in 11 states. It is part of the Galardi Group, which is also
the parent company of Hamburger
and Tastee-Freez

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