Market Overview

eyebobs® Sets Grand Opening for August 25 at The Florida Mall


eyewear for the irreverent and slightly jaded, is on track to smash
through the traditional eyewear retail model with the grand opening of
its newest brick and mortar location in Orlando, Florida.

Grand opening is scheduled for Saturday, Aug. 25 from 10 a.m. to 10 p.m.
at the new eyebobs store at The Florida Mall, located on the southeast
wing between the Dining Pavilion and Macy's. The 1,137 square-foot space
features the iconic and irreverent eyebobs aesthetic with edgy design
elements, splashes of yellow and a spin on some of the world's most
iconic works of art.

The Bobtender℠ Stylists provide customers with a ‘no B.S.'
personal styling to help them select the frame that best suits their
unique personality. Eyewear offerings include prescription readers,
readers, sunglasses, reader sunglasses and blue light in daring,
distinctive shapes, sizes and color options.

eyebobs are hand-carved from luxury Italian plastics and feature durable
spring hinges that flex for a more comfortable fit. Lenses offer clear
vision with less distortion, and all-in pricing for frames and lenses is
$89 for readers, $199 for single-vision and $299 for progressives.

eyebobs expansion is led by CEO Mike Hollenstein, who brought a wealth
of retail experience to drive eyebobs' launch of its prescription
eyewear offerings in 2017 and is now leading the brand to break the mold
of the bland eyewear shopping experience.

eyebobs first tested the brick and mortar model in October of 2017, when
they opened their retail lab at the company's headquarters in
Minneapolis. The success of the space, which included their newly
launched prescription line, provided eyebobs with the momentum to move
forward with their first store opening at the Mall of America in May of
this year and coming soon to The Florida Mall.

"Our retail strategy is one component of our broader awareness building
campaign. Retail gives us the opportunity to bring our one-of-a-kind
customer service experience to the dynamic mix of local and tourist
audiences in Orlando. And, we can't wait to arm even more consumers with
the confidence to be their true selves," explains Hollenstein.

It's time to own your awesome in statement-making eyewear that helps you
turn up the ‘WOW.' For more information, visit
or follow eyebobs on Facebook,
and Instagram
with #eyebobsOrlando.


eyebobs, a Minneapolis-based eyewear brand for the irreverent and jaded,
was established in 2001 after founder Julie Allinson recognized a need
to create a line of distinctive, high-quality eyewear for people just
like her. eyebobs quickly cultivated a rabid following for their bold,
beautifully designed reading glasses. The company launched its
prescription line in 2017, and today, eyebobs offers their unique
designs in progressives, single-vision prescriptions, blue light frames,
all-day readers and polarized sunglasses in addition to their signature


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