Market Overview

Superior Now Known as Acara Solutions

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Global Staffing and Recruitment Company Debuts New Brand

The company formerly known as Superior Talent Resources/Superior Group
recently announced it will now be known as Acara
Solutions
, a global recruiting and talent solutions company. The new
Acara brand represents a refreshed approach to Superior's time-tested
services and its dedication to putting people first. The new brand is
designed to provide clients and candidates better context and clarity to
the company's extended scope, purpose and expertise.

The rebrand—which builds on Superior's legacy spanning six decades—is
centered around continued key offerings in customized talent support
built from a dedication to longstanding, consultative partnerships.

The name "Acara," which derives from the Sanskrit word akara, stands for tradition,
custom and leadership in community
. Under the Acara brand, the same
people-centric commitment to high-touch, high-value services will
remain, emphasizing the company's agility, responsiveness and creativity.

"Our breadth of services has only continued to strengthen over time, and
the Acara rebrand better reflects our capabilities and purpose," said
Acara CEO Scott Stenclik. "The timing is perfect, as we're seeing many
clients who are confused about what talent channels to utilize in a
tightening job market that is trending toward freelancing, AI,
blockchain, and even convergences in applicant tracking and employee
management systems. Now as Acara, we're better representing the manner
in which our expertise helps to navigate these market shifts."

As Acara, the same ownership, officers and management will remain in
place. The new company website—including a complete description of
services, awards and recognitions, as well as leadership profiles—can be
found at www.AcaraSolutions.com.

Included in the Acara suite of services are:

  • Contingent staffing
  • Direct placement
  • Payrolling
  • Contract-to-direct
  • Executive search

In addition to receiving regular recognition by Staffing Industry
Analysts as one of the "Largest Staffing Firms in the U.S.," Acara has
also received Talent Board's "North American Candidate Experience
Awards," which commends employers who are dedicated to continually
improving not only the customer experience, but also the journeys of
their candidates.

About Acara Solutions

For more than 60 years, Acara has been a premier provider of talent and
staffing solutions trusted by companies from industries around the
world. With one of the longest tenured leadership teams in the
recruiting industry, Acara's mission continues to be connecting people
and business in ways that change lives.

Acara works efficiently, thinks creatively, plans with vision and leads
with purpose. Clients of Acara have come to expect proactive,
collaborative and reliable solutions. As tried-and-true experts, the
Acara team can be counted on for transparency, results, and above all,
their relationships—with clients, candidates and partners from across
the recruiting and staffing ecosystem.

Headquartered in Buffalo, Acara is an Aleron
company. Operating with a shared, high-touch philosophy and mission,
Aleron is a group of workforce and business solutions organizations with
offices in Africa, Asia, Europe, North America and South America. Acara
Solutions, Broadleaf Results, Lume Strategies and other global Aleron
brands offer forward-thinking solutions aimed at increasing both access
to talent and sustainable productivity.

To learn more about Acara, visit www.AcaraSolutions.com,
and connect with us on LinkedIn,
Facebook
and Twitter.

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