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SEGA of America Appoints Ian Curran as COO and President

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New Appointee Will Also Serve on Atlus U.S.A., Inc. Board

SEGA of America (SOA) and Atlus U.S.A., Inc. today announced the
appointment of Ian Curran as SOA's new Chief Operating Officer (COO) and
President, effective August 1, 2018. In his role, Ian will be
responsible for utilizing all resources available to maximize the
profitability of the publishing and Sonic business units within the
Americas and EMEA, serving also on the board of Atlus U.S.A., Inc. He
will report directly to the CEO of SEGA West, Tatsuyuki Miyazaki, and
will work with employees in SEGA's offices located in Irvine, Burbank,
and London.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180801005101/en/

Ian Curran, COO and President, SEGA of America (Photo: Business Wire)

Ian Curran, COO and President, SEGA of America (Photo: Business Wire)

"My thanks and gratitude to Mr. Miyazaki and the entire company
leadership for this opportunity to lead our operations and executions in
the Americas and EMEA. I appreciate all of the incredible efforts Mr.
Hiraoka has made to lay the groundwork for our operations in the
Americas," said Ian Curran, COO and President, SEGA of America, who will
lead Atlus U.S.A. later this year. "Coming off the success of Persona
5,
Sonic Forces, Sonic Mania Plus, and the Yakuza series, and
with so much more on the horizon, including Valkyria Chronicles 4,
it is an incredible time to join the team. As part of the SEGA family,
we are inheritors of an expansive body of work and opportunity which I
plan to help reach its full potential."

"To those who work in our offices, it is no secret that we have seen a
surge of new staff as we explore new opportunities and titles for our
audiences. Since relocating our offices from San Francisco to Irvine and
Burbank, we have established an even stronger business with still more
ample room for growth. As we grow, it becomes necessary for our business
to expand its own leadership, incorporating new skills and ideas," said
Miyazaki, CEO, SEGA West. "It is with great excitement we welcome Ian to
the SEGA family in this new COO role and as President of SEGA of
America, roles necessary for our burgeoning success in the Americas. In
support of Ian's vision, senior management and I will work with him to
ensure he has the support he needs to continue growing our business."

"We've been looking for someone to fill this role for some time, so we
couldn't be more pleased to have Ian join our operations as COO and
President of SEGA of America. His many years of experience in video game
publishing, leading, developing, and transforming organizations, is a
perfect fit for our long-term aspirations and will be invaluable as we
look to expand our business," said Naoto Hiraoka, CEO and President,
Atlus U.S.A. Inc. and Senior Vice President, SEGA of America. "I look
forward to working alongside Ian in our common goal to take our work in
the Americas and EMEA to new heights as I prepare to focus on my new
role."

Ian brings with him decades of experience in video game publishing with
a proven track record in surpassing revenue expectations and reducing
cost overhead. Past companies of note include THQ Inc. and Acclaim
Entertainment. Most recently, Ian worked at Gioteck, an innovative
gaming accessories designer and supplier, where he led, coached, and
mentored management and staff, accomplishing greater efficiency and
productivity.

For comment regarding the appointment of Ian Curran, COO and President,
SEGA of America, please contact Jacob Nahin, Senior PR Manager for SEGA
of America (jacob.nahin@segaamerica.com).
For more information about SEGA, please visit us at sega.com or on Twitter
and Facebook.

About SEGA® of America, Inc.:

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA
Games Co., Ltd., a worldwide leader in interactive entertainment both
inside and outside the home. The company develops, publishes, and
distributes interactive entertainment software products for a variety of
hardware platforms including PC, wireless devices, and those
manufactured by Nintendo, Microsoft, and Sony Interactive Entertainment.
SEGA of America's website is located at www.sega.com.

About Atlus U.S.A., Inc.

Atlus U.S.A., Inc. is a leading Western publisher of Japanese video
games, celebrated for high-quality localization across a multitude of
genres and platforms. With a wealth of award-winning titles, such as the
Game Awards 2017 "Best RPG" winner and "Game of the Year" nominee, Persona®
5,
the legendary cult classic JRPG Shin Megami Tensei® series, the
groundbreaking action-adventure/puzzle game Catherine™, and many more,
ATLUS delivers unforgettable, story-driven gameplay experiences to
enthusiastic and dedicated fans around the globe. Learn more about ATLUS
at www.atlus.com.

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