Market Overview

Museum Store Association Selects SmithBucklin for Full-Service Association Management

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The Museum
Store Association
(MSA) has selected SmithBucklin,
the association management and services company more organizations
turn to than any other, to provide full-service association management.
Steve Antolick will serve as MSA's executive director, and its
headquarters will move to 2025 M St., N.W., Washington, D.C. on Aug. 1.

Founded in 1955, MSA is an international organization with the mission
of advancing the nonprofit retail industry and the success of the
professionals engaged in it. By encouraging high standards of knowledge
and professionalism, MSA helps nonprofit retail professionals better
serve their institutions and the public. In 2017, MSA and its partners
launched Museum
Store Sunday
, an annual, international event, held the last Sunday
of November for patrons to shop conscientiously and support museum
stores and their missions worldwide. Museum Store Sunday offers a
special shopping experience in one-of-a kind stores, showcasing broad
assortments of highly curated, unique, mission-specific gifts.

In choosing SmithBucklin to provide association management, the MSA
Board of Directors concluded that the company's experience, knowledge,
and skills will move MSA forward and create new initiatives while
building upon the association's recent successes. These include Museum
Store Sunday; its rebranded conference, MSA FORWARD; its newly launched
initiative with AmericasMart, The Museum Collective; and its
publications, such as its recently updated Retail Industry Report.

"We are excited to work with SmithBucklin because they share our
leadership's commitment to increasing membership, enhancing our products
and services, and strengthening our events and education," said Ione
Saroyan, MSA Board President. "We strongly believe that this partnership
with SmithBucklin is the right answer for us, and will allow us to serve
our current and future members at the highest level possible."

"When the public visits museums, zoos, botanic gardens, libraries, or
other nonprofit institutions, their engagement is extended beyond the
visit, thanks to the stores that serve those institutions," Antolick
said. "MSA plays a critical role in educating and inspiring its members
to deliver enjoyable, quality experiences for those visitors. I am
honored to help this organization advance its mission and vision."

Antolick has more than 25 years of association management experience and
has been a SmithBucklin employee since 1992. During his tenure at
SmithBucklin, he has served a variety of client organizations, including
the Events Industry Council, the International Association of Airport
Duty Free Stores, and the Check Payment Systems Association. Previously,
he served additional clients as part of SmithBucklin's Event Services
team. Antolick has a bachelor's degree from the University of Mary
Washington in Fredericksburg, Va.

SmithBucklin will provide MSA with a complete management solution.
Antolick will work with MSA's Board of Directors to establish strategic
objectives and will be accountable for developing and executing plans
that achieve results. In addition, Antolick will oversee a team of
SmithBucklin professionals who will be responsible for the association's
administration, including membership recruitment and retention,
financial management, annual meeting management, marketing and branding,
communications and publications, education administration, and
technology.

"We are thrilled with this opportunity to serve MSA," said Jim McNeil,
Executive Vice President & Chief Executive, SmithBucklin's Business +
Trade Industry Practice. "Growth is an important component to MSA's
goals, and Steve and his team are in an excellent position to develop
and implement strategies that will produce the outcomes that the board
envisions."

SmithBucklin's Business + Trade Industry Practice helps a wide range of
trade and professional associations achieve their missions, create value
for their stakeholders, and advance their industry professions. The
practice's unmatched team of association professionals applies leading
practices across a wide spectrum of association management services.

About SmithBucklin

SmithBucklin is the association
management
and services company more organizations turn to than any
other. Our mission is to achieve the missions of the client
organizations we serve and provide uncompromised stewardship for their
long-term prosperity. SmithBucklin offers full-service management and outsourced
services
to trade associations, professional societies, technology
user communities, industry consortia, charitable organizations,
corporations, and government institutes. Founded in 1949, SmithBucklin
has offices in Chicago, Washington D.C., Old Lyme, Conn., St. Louis, and
San Ramon, Calif., and delivers seamless association and event
management services worldwide. The company is 100 percent
employee-owned. For more information, please visit www.smithbucklin.com
or call 1-800-539-9740.

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