Market Overview

Developing a Robust Brand Strategy for Enhancing Brand Awareness in the Pharmaceutical Industry| Infiniti Research


Infiniti Research, a global market and customer intelligence solutions
provider, has announced the completion of their new brand
strategy assessment study on the pharmaceutical industry
. A leading
pharma packaging company was looking at devising an effective way to
evaluate the authenticity of the organization and drive effective
marketing campaigns to improve brand awareness.

This press release features multimedia. View the full release here:

Brand Strategy for a Leading Pharma Packaging Company Helps Enhance Brand Awareness (Graphic: Busine ...

Brand Strategy for a Leading Pharma Packaging Company Helps Enhance Brand Awareness (Graphic: Business Wire)

According to the pharmaceutical industry experts at Infiniti,
"Over the past few decades, the pharma market has been undergoing
radical changes to keep abreast with innovative technologies, resulting
in the development of sustainable packaging solutions and better

for a Proposal
to see how Infiniti Research's solutions can
help you.

The pharmaceutical industry plays a crucial role in developing
medications to reduce the occurrence of diseases and enhance the quality
of life globally. Players in this industry are focusing on technological
advancements through innovative research in order to meet the growing
healthcare needs of the global population. Also, the demand for
sustainable packaging has been gradually growing across industries and
the pharmaceutical industry is not an exception to this trend.

Packaging sustainability is now a major concern for drug manufacturers
owing to the increasing demand and stricter regulations. However, a
major challenge for pharmaceutical industry players lies in the
selection of sustainable designs rather than following the footsteps of
market leaders. To tackle such challenges, leading players in the
pharmaceutical industry are now increasingly incorporating smart
manufacturing processes and are using eco-friendly materials to develop
sustainable packaging solutions.

To know more about our brand strategy assessment solution, get
in touch

The brand strategy assessment solution presented by Infiniti offered
in-depth insights into the competitive pharma landscape, which in turn
helped the pharma packaging client to improve brand affinity.

This brand strategy assessment solution
provided benefits that helped the client to:

  • Increase the overall advertising effectiveness and improve brand
  • Build a customer-focused marketing strategy
  • To know more about our brand strategy assessment solution, request
    a proposal

This brand strategy assessment solution
provided predictive insights on:

  • Incorporating smart manufacturing processes in developing sustainable
  • Enhancing advertising effectiveness
  • To read more about the scope of our engagement, get
    in touch

View the brand strategy assessment study here:

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 15+ years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.

View Comments and Join the Discussion!