Market Overview

The Cheesecake Factory Begins Exclusive National Delivery Partnership with DoorDash

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DoorDash offers free delivery on orders from The Cheesecake Factory®
and Grand Lux Cafe
® this week to celebrate
exclusivity

The
Cheesecake Factory Incorporated
(NASDAQ:CAKE) has entered into an
exclusive delivery agreement with DoorDash. The new agreement makes
DoorDash the sole delivery partner for all of the company's restaurants,
and provides The Cheesecake Factory with enhanced operational delivery
data, and collaborative marketing opportunities throughout the year. The
agreement broadens the existing relationship between DoorDash and The
Cheesecake Factory which currently includes point of sale integration
and several recent joint marketing activities.

In celebration of the enhanced partnership, which expands DoorDash's
current delivery service to approximately 40 additional Cheesecake
Factory restaurants across the country, DoorDash is offering zero
delivery fees on all orders from The Cheesecake Factory and Grand Lux
Cafe from August 1-5, 2018*; no promotion code needed.

"We are very pleased to have entered into this agreement with DoorDash,"
said David Overton, Founder and CEO of The Cheesecake Factory
Incorporated. "So many of our guests enjoy the convenience of delivery,
and the new terms of this agreement will allow us to maximize profits
from our growing delivery business."

"Having worked with DoorDash in a large percentage of our restaurants
over the last two years, they have proven to be a great operational
partner with many shared values including our mutual support of Feeding
America and hunger-relief, and we are so pleased to be working with them
in this increased capacity," said David Gordon, President of The
Cheesecake Factory Incorporated. "We are happy to be working with a
leader in the industry who shares our unwavering focus on quality and
the total guest experience."

For additional information, please visit thecheesecakefactory.com/delivery.

*Zero Delivery Fee Promotional Terms: Offer valid only for orders placed
and fulfilled between August 1, 2018 and August 5, 2018 from a
participating The Cheesecake Factory or Grand Lux Cafe location in the
U.S.A. during DoorDash's normal operating hours applicable for such
location. DoorDash's computer is the official date/time keeping device
for this offer. Offer will automatically apply at checkout when customer
places an order via DoorDash.com or on the DoorDash app with
participating The Cheesecake Factory and Grand Lux Cafe locations. No
minimum subtotal required. Service fees, surge fees, taxes, and gratuity
may apply. Offer cannot be combined with other offers or promo codes.
Offer is non-transferrable. No adjustments to previous purchases. Valid
only at DoorDash.com or on the DoorDash app. Offer only valid for
participating The Cheesecake Factory and Grand Lux Cafe locations within
DoorDash's delivery zones. DoorDash reserves the right to modify or
terminate this offer at any time without notice. This is a DoorDash
promotion, if you have any concerns please contact DoorDash at https://www.doordash.com/help/.

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
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About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company, through its subsidiaries, owns and operates 213 full-service,
casual dining restaurants throughout the U.S.A., including Puerto Rico,
and Canada, comprised of 198 restaurants under The Cheesecake Factory®
mark; 13 restaurants under the Grand Lux Cafe® mark; and two restaurants
under the RockSugar Southeast Asian Kitchen® mark. Internationally, 21
The Cheesecake Factory® restaurants operate under licensing agreements.
The Company's bakery division operates two bakery production facilities,
in Calabasas Hills, CA and Rocky Mount, NC, that produce quality
cheesecakes and other baked products for its restaurants, international
licensees and third-party bakery customers. In 2018 the Company was
named to the FORTUNE Magazine "100 Best Companies to Work For®" list for
the fifth consecutive year. To learn more about the Company, visit www.thecheesecakefactory.com.

FORTUNE and FORTUNE 100 Best Companies to Work For® are registered
trademarks of Time Inc. and are used under license. From FORTUNE
Magazine, March 1, 2018 ©2018 Time Inc. Used under license. FORTUNE and
Time Inc. are not affiliated with, and do not endorse products or
services of, The Cheesecake Factory Incorporated.

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