Market Overview

Dana to Expand Aftermarket e-Commerce Platform for Customers in EMEA Region


Website to Showcase Comprehensive Aftermarket Portfolio at
Automechanika 2018

Dana Incorporated (NYSE:DAN) announced today that it is expanding its
e-commerce platform,, to support customers in the
European, Middle Eastern and African (EMEA) region. The company will
feature the platform at Automechanika 2018, Sept. 11-15, in Hall 3 booth
G91, alongside its broad range of drivetrain, sealing, and
thermal-management solutions for the aftermarket.

State-of-the-art e-commerce platform

Recently launched in the U.S., the sophisticated customer-experience
platform will become available to EMEA customers later this year. It
will provide immediate, 24-hour access to more than 110,000 Spicer®
parts for commercial, light, and off-highway vehicles and will assist
users in confidently searching and purchasing the right part for their
vehicles. Offering diagrams, videos, and a vast literature library, Dana
will use a visual display at Automechanika to demonstrate how efficiently locates specific product requirements,
including detailed specifications, pricing, and availability.

"As the demand for Dana's high-quality trusted products and premium
brands continues to increase, we are focused on improving customers'
abilities to find the right part to meet their individual needs," said
Mark Wallace, executive vice president of Dana and president of Dana
Commercial Driveline Technologies. "We are excited to showcase the new features, which brings part searching capability to
hundreds of EMEA customers."

Spicer quality right out of the box

In addition to demonstrating its e-commerce solution, the company's
booth will feature the highly durable and reliable Ultimate Dana 60™
crate axle with Spicer® gearing, which is available in a
variety of ratios as a prepackaged solution for light vehicle drivetrain

Trusted sealing solutions for a wide-range of
market applications

Dana will also exhibit its Victor Reinz® sealing solutions,
which include cylinder-head gaskets and secondary gaskets, on a BMW V-8
engine. While the gaskets will be presented on a high-profile engine for
passenger cars, these superior sealing products are also available for
heavy-duty and off-highway vehicles.

Off-highway axles and transmissions delivering
powerful results

To further demonstrate the breadth of its product portfolio in
off-highway applications, Dana will display a Spicer® Model
990 independent front suspension axle, designed to deliver maximum power
and torque for open-field tractor applications; a Spicer®
off-highway transmission, handling applications of 50 to 1,000
horsepower (37 to 746 kW); and a Spicer® TE30 powershift
transmission, designed for heavy-duty vehicles, such as large forklifts
and harbor equipment.

As Dana continues to expand capabilities for its
EMEA and global customers, the company plans to launch part-searching
features for its Victor Reinz® and Glaser® brands
by the end of this year.

Automechanika 2018 is held from Sept. 11-15 in Frankfurt, Germany.

About Dana Incorporated

Dana is a world leader in highly engineered solutions for improving the
efficiency, performance, and sustainability of powered vehicles and
machinery. Dana supports the passenger vehicle, commercial truck, and
off-highway markets, as well as industrial and stationary equipment
applications. For more information, please visit

About Dana in the Aftermarket

Powered by recognized brands such as Dana, Spicer®, Victor
Reinz®, Albarus™, Glaser®, GWB®, Spicer®
Select™, Thompson®, Tru-Cool®, and Transejes®,
Dana delivers a broad range of aftermarket solutions – including
genuine, all-makes, and value lines – servicing passenger, commercial,
and off-highway vehicles around the world. Leveraged by a global network
of 13 distribution centers, Dana's dedicated aftermarket team provides
technical service, customer support, high fill rates, and on-time
delivery to customers around the globe. For product information, visit
For e-catalog and parts locator, visit

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