Market Overview

Clear Channel Airports Wins 5-Year Renewal with Kalamazoo/Battle Creek International Airport to Provide Brands with Innovative Advertising Solutions

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Deal Offers Advertisers a Cutting-Edge Media Network to Engage
with over 300,000 Annual Passengers Through Vibrant Southwest Michigan
Region

Clear
Channel Airports
(CCA), a brand division of Clear
Channel Outdoor
Americas (CCOA) (NYSE:CCO), an indirect subsidiary
of iHeartMedia Inc., today announced it won a five-year renewal with an
option to extend for an additional five years, with Kalamazoo/Battle
Creek International Airport (AZO) to provide brands with innovative
advertising solutions. The new agreement began May 17, 2018 and media
upgrades begin Q4, 2018.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180801005306/en/

Clear Channel Airports new cutting-edge media network will include upgrading two 86" LCDs on the bag ...

Clear Channel Airports new cutting-edge media network will include upgrading two 86" LCDs on the baggage claim back wall. Engaging advertising strongly connects brands with business travelers, tourists and local residents alike. (Photo: Business Wire)

Clear
Channel Airports
has provided AZO with its comprehensive media
network since 2008. Kalamazoo, located in Southwest Michigan, is home to
20 Fortune 1000 companies and is the world headquarters for the Kellogg
Company, Stryker Corporation and Whirlpool Corporation. The region is
also home to a vibrant beer scene with nearly twenty breweries in the
area.

The new media network at AZO creates a captivating medium for
advertisers to connect and engage with leisure travelers, business
travelers and local residents. Some of the key details of the new
program are as follows:

  • Upgrading two 86" LCDs on the baggage claim back wall with decorative
    shrouds to drive new advertising;
  • Filling exhibit space;
  • Targeting medical and pharmaceutical sector: Borgess Medical Center,
    MPI Research, Perrigo, Pfizer, Stryker; and
  • Focusing on thriving brewery market.

"Home to a diverse business community covering growing industries like
healthcare, spirits and manufacturing, Kalamazoo presents advertisers
with a unique opportunity to reach a wide range of business travelers
and a thriving local population spanning all age groups," said Morten
Gotterup, President, Clear Channel Airports. "We are proud to extend our
ten year partnership with AZO and look forward to building an exciting
advertising network for this increasingly vibrant region."

In addition, a recent Nielsen
study
shows airport advertising offers consumers a great opportunity
to absorb and respond to brand messaging. According to the study,
frequent flyers are highly responsive to airport advertising, with 80%
noticing the media and 42% taking action that includes visiting a
website, going to a store or learning more about a
product/brand/service. Nineteen percent of frequent flyers bought a
product they saw advertised at the airport. Additionally, airport
campaigns are a significant driver of foot traffic, with 84% of frequent
fliers likely to visit a restaurant, 50% likely to visit a
clothing/accessories/jewelry store and 41% likely to visit a consumer
electronics store.

About Clear Channel Airports

Dedicated to airport advertising for more than 40 years, Clear Channel
Airports is the premier innovator of contemporary display concepts. The
Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO),
one of the world's largest outdoor advertising companies, currently
operates more than 270 airport programs across the globe and has a
presence in 32 of the top 50 U.S. markets with major airports. More
information can be found on Clear Channel Airports and Clear Channel
Outdoor by visiting www.clearchannelairports.com
and www.clearchanneloutdoor.com.

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