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Sobi Names Jeff Henderson Vice President, Head of Market Access and Government Affairs, U.S.

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Sobi, an international biopharmaceutical company dedicated to rare
diseases, announced today that Jeff Henderson has joined the company as
the U.S. Vice President, Head of Market Access and Government Affairs.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180801005107/en/

Jeff Henderson, Vice President, Head of Market Access and Government Affairs, U.S., Sobi (Photo: Bus ...

Jeff Henderson, Vice President, Head of Market Access and Government Affairs, U.S., Sobi (Photo: Business Wire)

Henderson will build the Sobi patient access team in the U.S. and
develop the strategies to optimize Sobi's ability to deliver value both
to patients and to the healthcare system. His team will be responsible
for managed markets, payer relations, reimbursement, and government
relations for both current and future therapies.

Henderson has nearly 30 years of pharmaceutical and biotech patient
access experience including previous positions focusing on new product
commercialization and managed markets. He recently served as vice
president of managed markets at Intarcia Therapeutics, Inc., and prior
to that he served as the vice president of managed markets at Vertex
Pharmaceuticals, Inc. Henderson held multiple positions during his 19
years working at Pfizer, Inc., including vice president of sales in
managed markets west, vice president of customer business unit liaison
group, and the southeast regional business unit lead of corporate and
government customers. Before working at Pfizer, Inc., Henderson served
as an officer in the United States Army for 15 years where he attained
the rank of Major.

"As Sobi executes on our vision of becoming a global leader in rare
diseases, we remain committed to building sustainable pathways through
which the medicines we commercialize can be delivered into the hands of
people who need them. The addition of Jeff to our North America
organization will provide both expertise and focus on this critical
function," said Rami Levin, President of Sobi in North America.

"I am thrilled to join Sobi and have the opportunity to apply my
extensive patient access experience to the rare disease space," said
Henderson. "Rare diseases so often impact children, causing serious or
even life-threatening symptoms, and I am committed to finding meaningful
solutions to ensure these vulnerable patients can access the treatments
they need."

About Sobi™
Sobi™ is an international biopharmaceutical
company dedicated to rare diseases. Our vision is to be recognized as a
global leader in providing access to innovative treatments that
transform lives for individuals with rare diseases. The product
portfolio is primarily focused on treatments in Hemophilia and Specialty
Care. Partnering in the development and commercialization of products in
specialty care is a key element of our strategy. Sobi has pioneered in
biotechnology with world-class capabilities in protein biochemistry and
biologics manufacturing. In 2017, Sobi had total revenues of SEK 6.5
billion and approximately 850 employees. The share (STO:SOBI) is listed
on Nasdaq Stockholm. More information is available at www.sobi.com.

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