Market Overview

Marks & Spencer Expands Partnership with First Insight


Retailer uses Predictive Analytics to make design, buying and pricing

Insight, Inc.
, a global technology company transforming how leading
retailers make product investment and pricing decisions, and Marks
and Spencer (M&S), (LON: MKS)
of the UK's largest and most iconic retailers, today announced an
expansion of their partnership.

M&S has been using First Insight's consumer-driven predictive analytics
to make design, buying and pricing decisions on categories including
apparel, lingerie, footwear, accessories, food, home and beauty. The
software has enabled M&S to test tens of thousands of products across
more than 50 departments in order to buy more of what customers like.
The platform has helped shape collections and resulted in customers
getting the best products at the right prices.

Gordon Mowat, Director of Supply Chain and Logistics at M&S, said:
"Everything M&S does as a company is filtered through the lens of what
we know about our customers, and every decision starts with them. First
Insight's technology gives us invaluable feedback on new products during
design and development, so we can buy more of what our customer likes
and eliminate products that score less well."

First Insight uses online social engagement tools to gather real-time
preference, pricing and sentiment data on potential product offerings.
The information is filtered through First Insight's predictive analytic
models to determine which products present the greatest opportunity. The
solution is enabling M&S to evaluate a greater number of products and
reflect direct consumer input in their buying decisions.

"The global retail market is changing quickly, and retailers need to
adapt to succeed," said Greg Petro, CEO and founder of First
Insight. "M&S is a forward-thinking company and is investing in
solutions to get closer to its customers. We have developed a valued
partnership with M&S which has demonstrated a strong ROI and the ability
to scale across their business. We look forward to expanding the
partnership to additional categories."

About First Insight, Inc.

First Insight is the world's leading provider of solutions that empower
retailers and brands to incorporate the voice of the customer into the
design and merchandising of new products. Through the use of online
consumer engagement, the First Insight solution gathers real-time
consumer data and applies predictive analytic models to create
actionable insights, which drive measurable value. Retailers,
manufacturers and brands use the First Insight solution to design,
select, price and market the most profitable new products for reduced
markdown rates and improved sales, margins and inventory turnover.
Customers include some of world's leading vertically integrated brands,
sporting goods companies, department stores, mass merchant retailers and
wholesalers. For further information, please visit

About Marks & Spencer

M&S is a unique retailer with a great heritage. We operate Food,
Clothing & Home and other retail businesses using the M&S own-brand
model, focused on delivering great value for money. Although primarily
based in the UK, we sell into 57 countries from 1,463 stores and
websites around the world. We employ 81,000 colleagues serving about 32
million customers.

For more information visit

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