Market Overview

ZURU Announces the Seizure of 10,000 Counterfeit of Bunch O Balloons™ in the United States


ZURU, the leading, award-winning designer and producer of toys and
consumer goods, today announced that U.S. Customs has recently seized
more than 10,000 knockoffs of its best-selling Bunch O Balloons™
product. U.S. Customs and Border Protection officers were conducting
inspections at the Long Beach port of entry when they detained the
goods. Bunch O Balloons has been among the best-selling toys in the
United States for the last three years. The seizures are the result of
ZURU's successful collaboration with U.S. Customs and Border Protection
and Immigration and Customs Enforcement to enforce its intellectual
property rights and swiftly identify counterfeit goods and prevent them
from entering the United States.

Anna Mowbray, ZURU's COO, states that, "Stopping counterfeit and
knockoff goods at the border gives us an effective way to enforce our
rights and ensure that low-grade copies do not make their way into the
hands of consumers." She continues, "Protecting our intellectual
property and inventions is critical in making sure that our products are
not undercut by cheap, low-quality knock-offs. ZURU works with
legitimate patent and other IP holders to provide a platform for true
inventions to make their way into market and to be respected. Customs
enforcement is one of many strategies we employ as a part of our
worldwide strike against counterfeiters."

ZURU aggressively pursues all types of counterfeits and knock-offs and
takes all available measures to make sure that its intellectual property
rights are protected. In addition to working with Customs agents around
the world, ZURU vigorously defends its products against counterfeiters
already on the market and on e-commerce platforms such as Amazon, eBay,
and Taobao. In November last year, ZURU prevailed in a patent
infringement action related to Bunch O Balloons in the United States and
was awarded damages in excess of USD 12m.

ZURU has seen international success since the launch of the original
Bunch O Balloons product, shipping more than 3 Billion balloons last
year worldwide and winning the 2017 Outdoor Toy of the Year in the U.S.,
the 2016 Australian Toy of The Year and the 2016 Nuremburg Toy Award.

About ZURU Toys

ZURU is a disruptive and award-winning company that designs, develops,
manufactures and markets innovative toys and consumer products. Inspired
by kids and imaginative play, ZURU is one of the fastest growing toy
companies in the U.S. and is known for their agility, creativity and
new-age manufacturing techniques. Recent awards and recognition include
2018 Toy of the Year (TOTY) for Bunch O Balloons Filler Soaker in
Outdoor Toys and 2018 Top Selling toys in NPD's All Other Toys super
category for Fidget Cube and Outdoor & Sports Toys super category for
Bunch O Balloons.

The company has flourished from it small beginnings in Cambridge, New
Zealand and now employs more than 400 staff, has 13 offices worldwide,
owns multiple factories and supplies most major retailers in 121
countries. ZURU has delighted millions of families all over the world
through partnerships with entertainment properties such as Nickelodeon,
Disney, Universal Studios and DreamWorks as well as successfully
building their own global brands including Bunch O Balloons™, X-Shot™,
Robo Alive™, Fidget Cube, Mayka, Tangle and 5 SURPRISE. ZURU strives to
create a standard of excellence in its product engineering, marketing
and distribution practices and seeks to reimagine play, every day.

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