Market Overview

Farm Credit Mid-America launches Consumer Lending Brand Rural 1st


Launch Celebration Will Be Held During the WGC Bridgestone
Invitational Golf Tournament on August 2, 2018

Farm Credit Mid-America is improving its consumer lending division by
launching the brand Rural 1st. Building on its existing
experience, the lending cooperative has streamlined processes, added new
technology, and specialized a team of expert loan officers—all to make
buying rural property as simple as possible.

Farm Credit Mid-America is a 100-year-old lending cooperative that
offers financing to farmers and rural residents in Indiana, Ohio,
Kentucky and Tennessee. The loan products offered by Rural 1st
are designed to help its customers make the move to more rural
locations. Rural 1st customers range from city-dwellers who
may desire a rural location to people preparing for retirement, a better
standard of living for their families, or a weekend recreational retreat.

Members of the media are invited to join Rural 1st at a
celebratory kick-off event on August 2nd from 9:30 a.m. to 5
p.m. during the WGC Bridgestone Invitation Golf tournament being held at
the Firestone Country Club in Akron, Ohio. The celebration will take
place at the country club's Villa F, located along the 16th
Green. Art Whaley, Senior Vice President, Consumer Lending for Farm
Credit Mid-America, will be available for press interviews throughout
the day.

"We are really excited to launch Rural 1st during this PGA
TOUR event," said Whaley. "It makes sense to launch Rural 1st in
this setting because northeast Ohio is a good representation of the
areas where we do business. We have signed 4-time PGA TOUR winner J.B.
Holmes as an ambassador. He grew up in the country and understands the
draw to rural living. It is what he knows and loves.

"Our customer's dream of rural living is the sole purpose of our
business," said Whaley. "The passion and expertise our team has for the
rural lifestyle and properties is the best in the industry. With this
expertise we provide customized solutions such as financing for lots,
recreational ground, and home construction."

Rural 1st offers unique and specialized lending options,
tailored specifically for rural land, home purchases and construction
projects. Its products include:

  • Lot Loans: Rural 1st provides consumers with loans on lots
    starting with as small as five acres with fixed-rate or
    adjustable-rate options.
  • Recreational Land Loans: Rural 1st offers loans on bare
    land for recreational purposes with a minimum of 10 acres and at least
    five acres of cleared land, or 20 acres of wooded timberland.
    Fixed-rate and adjustable-rate options are available.
  • Construction Loans: Rural 1st offers a one-time closing and
    lets customers lock in loans with fixed-rate financing prior to
    completion. Unlike many lenders, Rural 1st allows the land
    on which a customer's home sits to be used as equity for part of, or
    all of, a down payment.
  • Home Loans (Purchase & Refinance): Rural 1st offers a
    variety of fixed- and adjustable-rate loans for the purchase or
    refinancing of homes. While some lenders require a 20% down payment to
    avoid PMI (private mortgage insurance), Rural 1st offers as
    low as a 15% down payment option with no PMI.
  • Home Equity Loans: Rural 1st provides home equity loans for
    the purchase of additional land, property improvements and the
    building of barns or out-buildings. Flexible payment options,
    including interest-only payments or principal and interest payments
    can be made without pre-payment penalties or fees.

"Our loan specialists provide advice and support that makes our
customers' dream of rural living streamlined and easy," said Whaley.
"Our team has a deep understanding and love of rural America because
that's where we live. We are proud to walk beside our customers through
their journey and bring that dream to life for them."

About Rural 1st

Rural 1st, a division of Farm Credit Mid-America, is a
provider of consumer loans for rural living. The company's products -
lot, recreational land, construction, home (purchase and refinancing),
and home equity loans - are available in Indiana, Ohio, Kentucky and
Tennessee. Reflecting the heritage of its 100-year-old parent company,
Rural 1st focuses solely on rural lending with the mission of
securing the future of rural communities. For more information visit

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