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Casio Unveils Throwback Baby-G Timepieces

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Casio Unveils Throwback Baby-G Timepieces

Baby-G Launches New Neo Retro Theme Series

PR Newswire

DOVER, N.J., July 31, 2018 /PRNewswire/ -- Add some nostalgia to your wardrobe this summer with Baby-G's latest additions to the popular BG-169 collection. The two new models, the BG169R-2C (light blue) and BG169R-4E (light pink), include translucent bodies and bands with a matte finish in bright colors.

BG169R-2C (left) and BG169R-4E (right)

The timepieces reflect a unique neo retro theme, featuring pop colors inspired by the games, music players, and cassettes of the 1990s. The BG169R-2C comes in a translucent blue with orange accents, while the BG169R-4E comes in a translucent pink with red accents. Whenever on the go, the BG-169 models provide a stylish addition to your wardrobe and include functional features to make the most of your summer activities.  

Features include:

  • Water resistance up to 200 meters 
  • Shock resistance 
  • EL Backlight
  • World Time (29TZ/ 30Cities) 
  • 5 Daily Alarms 
  • 1/100th Second Stopwatch 
  • Countdown Timer

The BG169R-2C and BG169R-4E retail for $79 USD, and are available now for purchase at select jewelers, baby-g.com, and the G-SHOCK Soho store. For more information about the Baby-G brand, visit https://www.baby-g.com/.

About BABY-G
Casio's female timepiece brand, BABY-G, was created as a counterpart to its "big brother" G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio's BABY-G line of timepieces, please visit www.baby-g.com. 

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com/home

FOR MEDIA INQUIRIES CONTACT:
Rachel Shandler / Alex Nassar
M&C Saatchi Sport & Entertainment NYC
Rachel.shandler@mcsaatchi.com
Alex.nassar@mcsaatchi.com

Sue Vander Schans / Alli Colasacco-Sharpe
CASIO AMERICA, INC.
(973) 361-5400
SVanderSchans@casio.com
AColasacco@casio.com 

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SOURCE Casio America, Inc.

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