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Green Beetz Announces the 4th Annual Green Beetz Day


Green Beetz Announces the 4th Annual Green Beetz Day

Green Beetz Offers Food Education and Learning Opportunities to Help NYC Public School Students Navigate the complex issues surrounding food in the 21st century

Green Beetz Day Held on Saturday, July 28th at The Creeks, the East Hampton Home of Ronald Perelman and Anna Chapman, Co-Founder of Green Beetz and President of the Chapman Perelman Foundation

PR Newswire

NEW YORK, July 31, 2018 /PRNewswire/ -- The 4th Annual Green Beetz Day was held on Saturday, July 28 in East Hampton. The event supports Green Beetz' mission to empower students to understand how food impacts the environment, their bodies and the world around them, and expand outreach to NYC elementary and middle-schoolers. Green Beetz Day is a unique family-friendly afternoon which includes field games, a healthy gourmet lunch, cooking activities, and eco-friendly arts and crafting activities.  The event was emceed by CNN anchor Don Lemon and all activations were designed to be fun and engaging and amplify the values of the Green Beetz classroom programs.

This year, Green Beetz launched a partnership with Alex and Ani to benefit Green Beetz and showcase its mission. Alex and Ani designed a fun and unique Avocado Charm and Avocado Necklace. The purchase of one Avocado Charm will equate to the cost of a full program to a student for an academic year and the purchase of one Avocado Necklace will amount to the cost of a full program for two students for an academic year. With Alex and Ani donating 20% of the purchase price to Green Beetz, this partnership can significantly affect the growth of the Green Beetz program as it plans to scale up quickly by doubling the number of classrooms reached in the 2018-19 fiscal year.

An intimate crowd of 250 people will attend Green Beetz Day, particularly Hamptons families, celebrities, and influencers. Past notable names have included Dorothea and Jon Bon Jovi, Cristina Cuomo, Angelique and Dow Famulak, Desiree Gruber and Kyle MacLachlan, Mariska Hargitay and Peter Hermann, Katie Lee, Crystal McCrary, Dr. Holly Phillips, Molly Sims and Scott Stuber, and Rachel Zoe.

"We are in a time of widespread crisis, in terms of public health and the environment.  The next generation needs to think differently than we have in the past, and food is a great lens through which to inspire children to do so" said Green Beetz co-founder Anna Chapman.  "Green Beetz is poised to double in size in the 2018-2019 school year; support from friends, family and partners at Green Beetz Day and throughout the year is invaluable in allowing us to achieve this goal!"

This year's Gold Sponsors included Sleep Number, Whole Earth.  Silver Sponsors included Alex + Ani, Banza Pasta, Blade, Bloomingdale's, Peapod, Caulipower, Classic Kids Photography, and Woeber Mustard.

"At Peapod, we take pride in providing fresh and quality food to all of our local communities, so the partnership with Green Beetz was a natural fit," said Samantha Brody, Senior Manager of the Peapod New York Market. "We're committed to supporting companies like Green Beetz that work to educate young students on the importance of healthy food and the environment, and are thrilled to be a part of the 4th Annual Green Beetz Day.""

"Whole Earth® is thrilled to partner with Green Beetz and return as a proud sponsor of Green Beetz Day. We believe in the Green Beetz mission, and share the important values in bettering our bodies, communities, and planet with the power of nature," said Whole Earth spokesperson. "The youngest generation is the current and future champions of healthy living and a healthy planet."

"Sleep Number is a proud partner of the Green Beetz organization and is privileged to share in the mission of improving the lives of our nation's youth. We know that quality sleep will help children achieve their best in school, and empower them to live happy, health lives. Green Beetz provides teachers with a holistic, STEM-based curriculum aligned to Common Core State Standards, inviting students to consider how food impacts their lives. In addition to promoting healthy lifestyle choices, the curriculum teaches kids about science, math, culture and the environment through the lens of food."

The Creeks, East Hampton home of Anna Chapman and Ronald Perelman

Saturday, July 28th, 12pm-3pm

Host committee:
Michelle and Chris Babu, Andrew Chapman, Anna Chapman and Ronald Perelman, Desiree Gruber and Kyle MacLachlan, Andrea and Tim Haddock, Tracey Brown James and Kendall James, Tracey Kemble, Danielle Levine, Paige Nelson, Dana Reed, Rashaan and Donville Reid, Marisa and Robin van Bokhorst, Alison Strong, Eden Williams, Roxy and Adrian Zajac

About Green Beetz

Green Beetz is a non-profit with the mission to empower middle schoolers to navigate the complex issues surrounding food in the 21st century. The organization is located in New York and has been operating in NYC public and charter schools for three years – in 2017-2018, Green Beetz was delivered in 59 classrooms and four YMCA summer camps, reaching over 2,000 students. Green Beetz teachers are provided with the video-based curriculum, professional development trainings, activities and supplies necessary to promoting healthy lifestyle choices. Green Beetz curriculum takes a holistic approach to food, covering four core areas: (1) Food and the Environment, (2) Food and the Body, (3) The Big Business of Food, and (4) Cooking Basics and Culture of Food.


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