Market Overview

KIDBOX Redefines Apparel Personalization by Launching Exclusive Brand Lines that Empower Kids to Express their Personalities


KIDBOX Redefines Apparel Personalization by Launching Exclusive Brand Lines that Empower Kids to Express their Personalities

Leading Kids E-Tailer Announces Proprietary Lines: Miki B., Kid's Club, and Baby Basics

Limited Edition School Uniform box unveiled just in time for Back-to-School season

PR Newswire

NEW YORK, July 31, 2018 /PRNewswire/ -- KIDBOX, the only kids style box offering premier brands, amazing prices, and a mission to clothe one million kids in need with new clothing, is redefining retail personalization by stepping beyond curating into creating proprietary kids apparel brand lines. Since its inception two years ago, KIDBOX has won the trust of an engaged and rapidly growing audience by delivering quality, well-known brands in its boxes at unbeatable prices, seizing upon the perfect opportunity to introduce proprietary clothing brand lines that appeal to both kids and parents.

KIDBOX's exclusive brand lines are the answer to the increasing demand for retail innovation -- empowering kids to have autonomy and make their own style choices based on who they are. The new brand lines – Miki B., Kid's Club and Baby Basics – complement the over 130 premier brand partners in the KIDBOX portfolio and speak to the four style personality types that KIDBOX has found children identify with most -- City Cool (Miki B.), Sporty Athletic, Modern Casual, and Classic Preppy (Kid's Club). The lines also feature gender neutral items to further allow kids to fully express themselves however they might choose. Each Back-to-School box will include at least one item from the new KIDBOX branded lines.

"KIDBOX has the unique ability to design according to kids' own style preferences, as opposed to most brands that design to showcase style and color trends," said KIDBOX CEO Miki Berardelli. "By tapping into kids through our Kids Board of Directors, engaging with our customers, and knowing their shopping habits, we have a deep understanding of how kids want to express themselves when it comes to what they wear. With our new exclusive brand lines, KIDBOX offers them the opportunity to dress their best, their way."

KIDBOX's all-star designers, hailing from brands such as Tory Burch, Burberry, Bonobos, and J.Crew, have focused on the style personalities through every step of the creation process, from fabric and color to pattern and cut. The DNA of KIDBOX's exclusive lines is quality, comfort and detail. It is 100% cotton soft jersey that, with every loving wear, will become a true core staple item in every child's wardrobe.

Also just in time for Back-to-School, KIDBOX has teamed up with French Toast, the leader in uniforms and schoolwear, to create a limited edition Uniform Box featuring apparel that caters to the many dress codes enforced in schools around the country. With 21% of schools in the U.S.1 requiring uniforms, and the number continuously rising year over year, KIDBOX hopes to make it easier for parents to save money while choosing kid-friendly outfits every morning. Each KIDBOX Uniform Box costs $68 (a $150 value) and comes in sizes 5-14 for girls and 5-16 for boys. Each box contains 7-8 items at less than $10 an item. For every Uniform Box kept, KIDBOX will donate a new uniform to a child in need through their partnership with Delivering Good with the goal of helping to provide children with the confidence they need as they start the new school year.


KIDBOX is the only kids style box offering premier brands and amazing prices, and is truly a box with a heart because of its mission to clothe one million children in need with new clothing. Launched in 2016, the VC-backed startup recently announced its Series B round led by Canvas Ventures. Leveraging proprietary data science and machine learning, the brand creates a fun and effortless shopping experience that brings parents and children together to discover personalized styles and start the conversation about the importance of giving back. KIDBOX stylists curate a unique box full of stylish pieces personalized for each child from newborn to size 14. The seasonal boxes feature premier brands including Splendid, Jessica Simpson, DKNY, Adidas, PUMA & 7 For All Mankind. In Spring 2017, KIDBOX introduced Baby by KIDBOX, a seasonal babywear box. KIDBOX marries style with substance: to give back and help promote philanthropy among a younger generation, KIDBOX clothes a child in need with new clothing for every kept KIDBOX and Baby by KIDBOX through a partnership with Delivering Good. To date, KIDBOX has donated $6M in clothing value. Miki Racine Berardelli, CEO, is a member of the National Retail Federation Board of Directors. KIDBOX is headquartered in New York. Visit

1 National Center for Education Statistics

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