Market Overview

The RealReal Brings Concept Store Experience to Los Angeles


The RealReal Brings Concept Store Experience to Los Angeles

Retail Lab for Luxury Consignment Features Handbag Vault, Sneaker Installation, Curbside Consignment Drop-off, and more

PR Newswire

LOS ANGELES, July 31, 2018 /PRNewswire/ -- The RealReal, the leading authenticated luxury consignment company, today announced the opening of its first concept store on the West Coast. The Los Angeles store, located at 8500 Melrose Avenue in West Hollywood, is 12,000 square feet and includes a separate 5,500 square foot men's store. The concept store will encompass The RealReal's entire brand offering from selling one-of-a-kind luxury goods to accepting consignment and giving consumers the opportunity to meet face-to-face with its world class luxury experts.

The RealReal (PRNewsFoto/The RealReal) (PRNewsfoto/The RealReal)

Specific offerings include:

  • Men's Store - First-ever men's store features a "sneakerdome," watch bar with rare watches, and a suiting and tailoring area.
  • Handbag Vault - The store boasts a 1,500 square foot vault with wall-to-wall luxury handbags, curbside consignment drop-off, and a cafe serving up fresh juices, snacks and coffee.
  • Free Valuations - Via the Luxury Consignment Office, The RealReal's team of expert gemologists, horologists and authentication specialists are available – in-store and by appointment – for complementary fine jewelry, watch, and handbag valuations. 
  • Seamless Consignment Drop-offs - Curbside and in-store consignment drop-offs offer ease and efficiency.
  • Personal Styling Services - Select items from the site available to view in person, or pulled for shoppers by expert styling team.
  • Expert Workshops - Workshops and master classes provide consumers with expert content in authentication, styling, design, and current trends.
  • Luxury Services - Item repairs, alterations, and authentication of all luxury goods.
  • Cafe - The cafe serves up coffee, pressed juices, salads and pastries.

"With the continued success of our SoHo flagship and pop-up shops, we're excited to expand our brick-and-mortar footprint and give The RealReal another permanent home – on the West Coast," said The RealReal CEO and Founder Julie Wainwright. "We're excited to give shoppers and consignors in LA and surrounding areas access to our omnichannel business, unique brick-and-mortar experience and services, and team of experts."

The Los Angeles concept store utilizes RealReal 360, The RealReal's proprietary technology solution that provides a unified view of all inventory and customer behavior across channels – brick-and-mortar, desktop, mobile, e-commerce centers, and Luxury Consignment Offices.

The store's doors are open Monday through Saturday, 10 a.m. to 8 p.m., and Sunday, 11 a.m. to 7 p.m. For more details please visit:  

About The RealReal
The RealReal is the leader in authenticated luxury consignment with an expert behind every item. The company's 90+ in-house authenticators inspect thousands of items daily ensuring the authenticity of every item it sells. A sustainable company, The RealReal gives new life to pieces and is leading the circular economy for luxury. Consigning is made effortless with free in-home pickup, drop-off service and direct shipping. In its stores, customers can shop, meet with experts, and attend workshops to learn more about authenticity and sustainability. At eight Luxury Consignment Offices, expert staff provides free jewelry, watch and handbag valuations.

Press Contact:
Christine Heerwagen


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SOURCE The RealReal

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