Market Overview

HomeNet Automotive Launches New Branding, Next-Level Merchandising Campaign


HomeNet Automotive Launches New Branding, Next-Level Merchandising Campaign

Effort Helps Dealers, Partners Connect Online Inventory to Vehicle Buyers

PR Newswire

EXTON, Pa., July 31, 2018 /PRNewswire/ -- HomeNet Automotive announces the launch of a rebranding campaign to help dealers and partners take their online vehicle merchandising efforts to the next level.

"It's becoming increasingly important for dealers to showcase their online vehicle listings in the content-rich manner today's customers expect, and in the places where they shop," says John Hensman, VP, General Manager of HomeNet. "This means dealers need to take their online merchandising to the next level—with highly impactful and visible listings that include compelling photos, comments, pricing, and new technology like videos and 360-degree photos. That's where HomeNet comes in."

HomeNet's merchandising platform connects dealerships and industry-partners across North America, processing 7.8 million unique vehicles per day. This widespread reach gives HomeNet the unique ability to increase visibility and enhance inventory merchandising needs of dealers, digital marketing companies, OEMS and lot service providers.

"HomeNet has quietly become the retail automotive industry's primary pipeline for getting vehicles listed online efficiently and merchandised the way today's customers expect," says Randy Kobat, senior vice president for vAuto and HomeNet. "In today's margin-compressed market, it's imperative for dealers to turn inventory quickly to maximize profitability. HomeNet's merchandising services use smart automation to help dealers get their inventory in front of the market faster, with less manual effort."

With the rebranding campaign, dealers can expect to see HomeNet taking a more prominent role in providing services that help them achieve their dealership objectives.

"We attribute much of our success to our online presence, which has grown over the last several years," says Jason Walter, Executive Manager of Ross Downing Chevrolet Buick GMC Cadillac, "From the basics of backend merchandising to the actual look and feel of the front-end, HomeNet makes it happen. This kind of flexibility and control is what we feel has allowed us to give our customers a better online experience."

About HomeNet

HomeNet Automotive is the leading retail automotive authority for online vehicle merchandising insights and services to help dealers and partners maximize inventory visibility and profitability. Founded in 1999, HomeNet's suite of efficient, simple-to-use products import and syndicate inventory data, photos, and other content for more than 19,000 dealership rooftops across the U.S. and Canada, to more than 2,100 online destinations every day. Our vehicle merchandising solutions include comprehensive data and photos – mapped from multiple sources – to efficiently showcase inventory with rich, engaging content that today's vehicle buyers expect. Headquartered near Philadelphia, Pennsylvania, HomeNet Automotive is a Cox Automotive Brand.

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SOURCE HomeNet Automotive

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