Market Overview

mifold Launches Second Booster Seat Innovation "hifold by mifold" With Crowdfunding Campaign

Share:

mifold Launches Second Booster Seat Innovation "hifold by mifold" With Crowdfunding Campaign

Introducing the Most Compact High Back Booster Seat Ever. For Parents, By Parents.

PR Newswire

SAN FRANCISCO, July 30, 2018 /PRNewswire-PRWeb/ -- mifold, inventor of the ultra-compact car seat category, today officially introduced its latest product and second crowdfunding campaign, 'hifold by mifold™'. The highback Grab-and-Go Booster™ brings unparalleled compact portability to the car seat category for parents and caregivers who prefer a high back booster seat.

Interested customers can register on http://igg.me/at/hifold
for updates and the chance to be the first to place pre-orders with the best early-bird discounts of up to 50 percent off the recommended retail price. hifold is the first-ever highback booster seat that is compact enough to pack in a backpack, duffle bag or suitcase, relieving parents of headaches and concerns during travel and on-the-go situations.

hifold was created by parents for parents to make their busy schedules easier to manage. hifold ensures a child's safety and comfort are priority, whether carpooling, traveling or during everyday situations. "We are living through a transportation revolution with a shift from car ownership to car usage," said Jon Sumroy, mifold CEO and inventor. "More and more people are ride-hailing and ride-sharing. When you need to take your car seats to and from the car, they have to be lightweight, compact and portable."

Sumroy continued, "Many people asked us to bring the benefits of compact portability to highback booster seats. After more than two years of intensive development, we created hifold. Children still travel without a child restraint in at least 25 percent of car journeys. Our vision is to have a child restraint for every child, in every car, on every journey, every time. hifold folds up to be so compact, portable and convenient that parents no longer need to cut corners and take risks with their child's safety."

Highlights of hifold include:
1.    Ultra-Compact: Lightweight, foldable and portable; 3x smaller than a regular highback booster when folded and easy to carry around.
2.    Safety First: Designed, engineered and tested to meet or exceed the regulatory requirements of every country on earth. Eight ultra-compact impact protection zones, with four layers for protection, safety and comfort.
3.    Adjustable: The most adjustable high back booster seat - the height, lap and shoulder width, and head rest can easily be adjusted to grow as the child grows.
4.    Advanced: Patented design and engineering.
5.    Comfortable: A soft, comfortable PU foam with airflow washable fabric™, and energy absorbing, dense EVA foam layer for added comfort and support.
6.    Proven Success: hifold is the product of mifold, a trustworthy company with a record of success.

mifold is known for its flagship product, the original mifold Grab-and-Go booster seat, which created the ultra-compact car seat category. Three years ago, mifold became the most successful crowdfunding campaign ever for a juvenile product: raising nearly three million dollars and delivering seats to customers in more than 150 countries. Since then, mifold has sold more than half a million seats around the world.

hifold will come to market in early 2019. It will be sold in the United States for $179.00 MSRP. Learn more about how to use the product here.

For more information or to sign up for updates, visit igg.me/at/hifold.

About mifold
mifold created the ultra-compact car seat category with the 2016 launch of the mifold Grab-and-Go booster seat. Today the range of mifold seats is helping deliver the vision of a child restraint: for every child, in every car on every journey, every time. As the leader in advanced, compact, portable and safe car seats mifold allows children to be safe no matter whose car they are in. Created by Jon Sumroy, a father of four, the original mifold seat and the new hifold highback seat are great child passenger safety options for families traveling, ridesharing, carpooling and more. Learn more at http://www.mifold.com

SOURCE mifold

View Comments and Join the Discussion!