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Broadcast Media Veteran Ed Seeger Launches Digital-Ignite Agency


Broadcast Media Veteran Ed Seeger Launches Digital-Ignite Agency

Fast-Growing Firm Combines Digital and Traditional Marketing Resulting in Extraordinary International Client Roster

PR Newswire

CHARLESTON, S.C., July 30, 2018 /PRNewswire/ -- Digital-Ignite LLC (DI) is an advanced marketing firm that engages leading digital marketing technology through analytics with unprecedented execution of strategic counsel.

President Ed Seegar launched the South Carolina-based firm leveraging Seeger's impressive track of brokering $500 million plus in radio station transactions to deeply focus on understanding the digital media era. Utilizing partners, Seeger appointed digital strategists Mike Samet, CIO, and Chris Clark, VP of Client Services. On the traditional marketing side of DI, long-time industry executive Nat Davis, Executive VP, will administer operations.

Embodying the future of marketing, DI is a full-service marketing and advertising agency delivering powerful results to its clients. Headquartered in Charleston, SC, Digital-Ignite maintains remote sales and operations staff across the United States. An international presence established their office in the United Kingdom and further plan to extend their reach into markets surrounding Atlanta, Jacksonville, and the Bahamas in 2018.

"Digital-Ignite offers cutting-edge technology and practices focused on programmatic advertising strategically through data application," notes Seeger.

Leveraging best-in-class, DI delivers results to clients by gathering more than 170 data points based on both cookie and device ID history of prospective customers. Derived from the client's former plus current book of business, information is matched against people visiting their website then variable weighted profiles creating a lead score.

The firm's high-profile client roster includes national market leaders from diverse sectors including: music, automotive, auto marketing software companies, grocery chain, educational recruiting, finance sector, sports teams, resort and real estate leaders.

Digital Ignite utilizes a programmatic approach to purchase ads for clients, filling needs across display, audio, native, and video. Making suppliers, big data, and demand side platforms bid against each other, DI delivers the best cost per impression (ranked by CPM). The operations team customizes real-time data segments delivering the best target audience frequency to the client's webpage. Dynamic pixilation can monitor the entire audience journey on its clients' website. By 99%, digital companies are unable to match this established attribution model and cost per sale or lead.

Digital-Ignite takes data privacy seriously and is compliant with all major data regulations, including HIPAA and Sarbanes-Oxley. The company is one of few already obedient with GDPR.

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SOURCE Digital-Ignite

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