Market Overview

Chicken MegaBites™ Return to Church's Chicken® with New Smoky BBQ Flavor

Share:

Chicken MegaBites™ Return to Church's Chicken® with New Smoky BBQ Flavor

All-White-Meat Chicken Bites Back In-Restaurant Starting Monday, July 30th

PR Newswire

ATLANTA, July 30, 2018 /PRNewswire/ -- When Church's Chicken® first launched its all-new Chicken MegaBites™ last December – guests couldn't get enough of the 'larger-than-a-nugget but smaller-than-a-Tender-Strip®' boneless chicken option that was perfect for snacking and eating on the go. Now, the brand has announced it is not only bringing MegaBites back for a limited time – but it's also offering a brand-new way to enjoy MegaBites, with a new smoky BBQ seasoning that adds an extra burst of BBQ flavor to any meal.

"Chicken MegaBites offer all of the taste and flavor of our signature chicken, but in a portable, dip-able size," said Jennifer Chasteen, Vice President of Brand Strategy & Activation for Church's Chicken. "MegaBites are just one more way we're offering guests more choice when it comes to quality food and hearty portions at a great value."

Original MegaBites and New Smoky BBQ MegaBites both start with juicy, all-white-meat chicken bites, marinated in Church's original seasoning blend, then hand-battered in the brand's signature crunchy coating, and fried to a golden, crispy perfection. Smoky BBQ MegaBites are tossed in a mesquite BBQ seasoning for a kick of smoky, tangy sweetness.

Available at participating Church's restaurants, while supplies last, guests can choose from three different MegaBites meal options, just right for any budget or appetite.

  • 5-piece MegaBites and regular fries for just $3
  • 8-piece MegaBites plus any two regular sides and a Honey-Butter Biscuit™ for just $5
  • 20-piece MegaBites for only $10

"We know our guests are especially busy this time of year with back-to-school, work and everything in between," added Chasteen. "Whether it's for a snack, meal or more, Church's Chicken MegaBites offer an unbeatable food value for the money."

About Church's Chicken®
Founded in San Antonio, TX in 1952 by George W. Church, Church's Chicken® is one of the largest quick service restaurant chicken chains in the world. Church's® specializes in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips®, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church's® (along with its sister brand Texas Chicken® outside the Americas) has more than 1,500 locations in 23 countries and international territories and system-wide sales of more than $1 billion. For more information, visit www.churchs.com. Follow Church's® on Facebook at www.facebook.com/churchschicken and Twitter at www.twitter.com/churchschicken.

Contact:
Kim Miller
866.571.3449
kmiller@inklinkmarketing.com

(PRNewsfoto/Church's Chicken)

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/chicken-megabites-return-to-churchs-chicken-with-new-smoky-bbq-flavor-300688535.html

SOURCE Church's Chicken

View Comments and Join the Discussion!