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Privé Revaux Eyewear Launches With Krys In France

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Privé Revaux Eyewear Launches With Krys In France

The Affordable Eyewear Line from Jamie Foxx, Hailee Steinfeld and Ashley Benson Continues its Global Expansion with New French Retailer

PR Newswire

NEW YORK, July 30, 2018 /PRNewswire/ -- Privé Revaux, the affordable celebrity eyewear brand, is excited to announce its expansion into France with French distributor Ikspan, through a retail partnership with KRYS GROUP, the largest eyewear distributor in the country.

(PRNewsfoto/Prive Revaux)

"Privé Revaux has been tremendously successful in the United States," says KRYS GROUP CEO, Jean-Pierre Champion. "The brand is disrupting the eyewear market by combining quality, style and affordability, a position fully in tune with the Krys chain. The exclusive launch of Privé Revaux in France kicks off an ambitious strategy to win back the market of low-price sunglasses, which too often escapes optical stores. This partnership lets us broaden our range by being the first to offer this trendsetting brand without compromising on eyesight health or our high-quality standards."

French shoppers will find an impressive assortment of Privé Revaux's handcrafted frames from their core collection, Icon collection, as well as the recently launched Places We Love summer sunglasses and Philosopher optical collection–featuring anti-blue light technology. Each Privé Revaux style is made with high-end materials including acetate, polarized lenses and a proprietary lightweight, yet durable metal alloy that will retail for €34.95 per pair at KRYS. 

"We are very excited to bring our affordable, on-trend eyewear to the French market," said David Schottenstein, founder of Privé Revaux. "Our goal is to provide the absolute best quality, service and price for the global eyewear market. France is an important step towards this, and KRYS is the perfect retail partner."

Privé Revaux was built on a shared passion for style and quality with the goal of disrupting the eyewear industry and making sunglasses accessible. Serial entrepreneurs David Schottenstein along with an elite team including celebrity visionaries Jamie Foxx, Hailee Steinfeld and Ashley Benson, as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn have done just that. The brand launched in June 2017 via e-commerce and direct-to-consumer with affordable, high quality and on-trend eyewear retailing for only $29.95/pair in the United States. 

About Privé Revaux Eyewear: 

Privé Revaux Eyewear was established to disrupt the eyewear market as a purveyor of quality goods at a great value.  It was built on a shared passion for style and quality from serial entrepreneur David Schottenstein along with an elite team including celebrity visionaries Jamie Foxx, Hailee Steinfeld and Ashley Benson as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn. With more than 100 hand-crafted and polarized designer frames for $29.95, everyone can be anyone.  Each style is named to evoke a personality, from The Artist and The Socialite to The Boss and The Godfather.  Privé Revaux Eyewear is available on priverevaux.com, amazon.com and select retailers.  For more information, visit www.priverevaux.com

About Krys

Krys is the flagship brand of the KRYS GROUP, France's leading eyeglass retailer. Combining style, know-how and innovation, Krys unveils its exclusive new collections every year. The different eyeglass ranges — trendy, high quality and affordable at the same time — come in all styles and meet every need. Prescription glasses or sunglasses for men and women. www.krys.com

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SOURCE Privé Revaux

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