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Browsing Fashion is Better with Fashrash


Browsing Fashion is Better with Fashrash

PR Newswire

NEW YORK, July 30, 2018 /PRNewswire/ -- Shopping for clothes online can sometimes be a frustrating experience. Not only are there a ton of retailers, but also many just try to "spray and pray" with thousands of items in their catalog. Adding insult to injury, it seems like none really understand the simple fact that more often than not, shoppers don't really know what they're looking for. At least not exactly. Between FOMO and the common "just browsing", who's really ticking the dozens of filter boxes that are usually available? When it comes to fashion, consumers just seem to "know it when they see it."

Fashrash Logo

Fashrash is a new free app that aims at providing a better "just browsing" experience. It lets shoppers swipe through different garments to quickly sift the likes from the dislikes. The experience is very intuitive, especially for those who are familiar with the likes of Tinder, BarkBuddy, and other "swipey" apps. Even for anyone else, it will be perfectly analogous to browsing through a rack of clothes in a physical store, except that Fashrash actually uses sophisticated artificial intelligence to learn each shopper's unique style, by analyzing the images of the garments they liked. The more you swipe, the better Fashrash is able to find clothes that match your style.

"My wife is an avid casual shopper," explains Ron Shalit, the CEO of Fashrash. "The problem is that she is locked into always going back to the same online store, because it just takes too long to find new ones that sell more of what she likes. She also finds it hard to articulate her preferences, so searching is hardly an option. That specific retailer actually displays upwards of 10,000 items in its catalog, so her shopping is usually done by continually scrolling through a seemingly endless feed of garments, tapping into the ones that she likes. But this experience is far from ideal for her, as she usually has to plow through hundreds of clothes until she strikes anything close to gold. Fashrash is precisely designed to improve this experience by a 10x factor." 

Fashrash aggregates clothes from the leading retailers in the US, and is quickly adding more on a daily basis. It is now available to download for free on both the Apple App Store and the Google Play Store.


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