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Personal Loss Inspires Healthier Online Shave Club for Women


Personal Loss Inspires Healthier Online Shave Club for Women

PR Newswire

TAMPA, Fla., July 30, 2018 /PRNewswire/ -- An entrepreneur from Tampa, Florida, wants to shake up the women's shaving category and promote women's health through his socially conscious brand called Umi Shave Club. Inspired by the loss of his sister to cancer in 2010, Matt Green has developed a system of all-natural shaving products that deliver better shaves and are safer for women's health.

"Consumers are unaware of the dangers in everyday skincare products," Green says. "When we shave, we remove protective layers of the skin. That gives unhealthy ingredients a direct line to our bloodstream." Ordinary skincare products, especially in the shaving category, are full of chemicals that people wouldn't want on their skin. For example, propylene glycol is found in most shaving creams and gels, yet it's also common in antifreeze and brake fluid. Researchers have found that prolonged exposure to these types of ingredients can be hazardous to your health.

Educating consumers and lessening exposure to harmful ingredients are primary goals for the Umi Shave Club brand. Another important goal is to support women's health beyond skincare. Green has pledged to give back ten percent of Umi Shave Club's net proceeds to Breast Cancer Research and other causes that focus on women's health.

"I feel Julia is encouraging me to make a difference. I think she would be proud of what I'm doing with this brand," says Green. So far, so good. Umi Shave Club for Women launched last June and is already making an immediate impact with consumers. Enrollment in his monthly subscription service beat expectations and has garnered the attention of two major retailers.

Green's sister was featured, along with others, in the book Turning Heads by Jackson Hunsicker. Her photo on page 51 depicts her as a true warrior. The shoot was done in New York with famed photographer Eddie Adams. That notoriety led to television appearances on her local Delaware morning show and on Good Morning America, where she got to meet fellow cancer warrior Robin Roberts. Julia raised money for cancer charities with Strides of Hope by doing Rock-n-Roll Half Marathons in Montreal and San Antonio.

Matt Green is no stranger to shaving products market — he owns a men's line called BladeButter Brand and he's developed natural shaving products for several big names in the industry. Now Green is on a mission to make shaving a better and healthier experience.

Umi Shave Club for Women offers a complete system of skin-friendly shaving products made with USDA certified organic ingredients. Each Umi Perfect Shaving Kit includes a pre-shave cleanser, a foamless shave gel, a healing moisturizer, and the subscriber's choice of premium 4-blade or six-blade disposable razors.

To build loyalty around this new brand, Green offers a 100% satisfaction guarantee and a strong commitment to customer service. Subscribers are free to pause or cancel their plan at any time. Regular subscribers enjoy free bonus gifts and product samples that will occasionally arrive with the month's subscription package.


Matt Green, Owner
Umi Shave Club LLC

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