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Bob Evans Restaurants® Enlists Urban Meyer As Inaugural Head Breakfast Coach

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Bob Evans Restaurants® Enlists Urban Meyer As Inaugural Head Breakfast Coach

Iconic Ohioan Urban Meyer to Coach Midwest Family Dining Restaurant to a Winning Season

PR Newswire

NEW ALBANY, Ohio, July 30, 2018 /PRNewswire/ -- This year, Bob Evans Restaurants is partnering with iconic Ohioan Urban Meyer as its first ever Head Breakfast Coach, guiding the family dining restaurant to a winning season by raising their breakfast game. A perfect match, the beloved, championship-winning Ohio State head football coach was born and raised in Ohio and is a frequent Bob Evans Restaurants guest who embodies the same values the family dining restaurant was founded on – a down-to-earth, generous and hardworking way of life that is 'The Ohio Way.'

"We couldn't think of a better fit for our first Head Breakfast Coach than Urban Meyer. We expect Coach Meyer to bring out the best in us as he comes to the table with a winning attitude, impressive football resume and of course a mutual appreciation for farm fresh quality and hearty breakfast foods. We're ready for whatever plays he throws at us," said Saed Mohseni, president and CEO of Bob Evans Restaurants, LLC.

Born and raised in Toledo, Ohio, Meyer is an Ohio native and a regular at Bob Evans Restaurants. As the head football coach of the Ohio State Buckeyes, Meyer has demonstrated the ability to get the most out of his players, leading the team to a national championship in 2014. The Ohio State head coach is eager to do the same with Bob Evans and will bring with him the same passion and intensity he displays on the sidelines." Just like OSU football fans on game days, Bob Evans guests can expect nothing but our top performance for every breakfast and dining experience. I won't accept anything less," said Meyer.

This fall, Meyer is making sure all breakfasts are up to the highest playbook standards. As part of the partnership, the OSU head football coach's first play will be to help launch the restaurant's new breakfast offering--the Everything Breakfast. "I know that every winning day starts with a hearty breakfast, so I'm happy to help Bob Evans announce the Everything Breakfast. Just like I expect our players to put everything they have into each game, Bob Evans is doing the same with this signature breakfast which includes three scrambled eggs, Bob Evans fresh sausage, hickory smoked ham, hardwood smoked bacon, tomatoes, cheddar cheese, hollandaise and scallions on a bed of hash browns and served with their new griddled biscuit. Now that's what I call Nine Strong," said Meyer.  

Furthermore, with the help of Urban, Bob Evans will be kicking off "Bowl Season" later this year with its first annual Biscuit Bowl, including a social media activation and consumer sweepstakes. Come October, fans can enjoy new biscuit bowls--large golden brown and flaky biscuits filled with a variety of tasty toppings.

The multi-channel partnership includes TV spots, a dedicated landing page, as well as radio and digital ads and in-restaurant advertising. To learn more, visit www.bobevans.com and follow along on social media at www.facebook.com/bobevans, www.instagram.com/bobevansfarms and www.twitter.com/BobEvansFarms.  

About Bob Evans Restaurants 
Bob Evans Restaurants is a chain of family style restaurants founded and headquartered in Columbus, Ohio, which owns and operates 495 family restaurants in 18 states, primarily in the Midwest, mid-Atlantic and Southeast regions of the United States. Bob Evans believed in treating strangers like friends and friends like family; and those principles are alive today at every Bob Evans Restaurant. As a private company owned by Golden Gate Capital, Bob Evans Restaurants is focused on providing quality food and hospitality to every guest at every meal, each and every day.

For more information and restaurant locations, also visit www.BobEvans.com.

Contacts:
Jon Keller, Zeno PR
Jon.Keller@zenogroup.com  
+1-312-396-9783, ext. 5755

 

BOB EVANS RESTAURANTS® ENLISTS URBAN MEYER AS INAUGURAL HEAD BREAKFAST COACH

(PRNewsfoto/Bob Evans Restaurant's)

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SOURCE Bob Evans Restaurants

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