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Gridsum Signs MetLife as New Client


Gridsum Signs MetLife as New Client

PR Newswire

BEIJING, July 30, 2018 /PRNewswire/ -- Gridsum Holding Inc. ("Gridsum" or the "Company") (NASDAQ:GSUM), a leading provider of cloud-based big-data analytics and artificial intelligence ("AI") solutions in China, today announced that it has signed Sino-US United MetLife Insurance Company Limited ("MetLife") as a new client for its Marketing Automation suite.

MetLife will leverage Gridsum's Marketing Automation suite, cloud-based big-data analytics and AI capabilities to create highly-targeted marketing content and drive its digital marketing campaigns across a number of platforms including Baidu, Sougou, Qihoo360, Shenma and Jinri Toutiao.  

Mr. Guosheng Qi, Chief Executive Officer of Gridsum, commented, "I am excited to welcome MetLife to our growing portfolio of clients and look forward to leveraging our powerful AI-driven Marketing Automation suite and extensive knowledge and experience across China's broad range of digital marketing environments to help them achieve their KPIs. Our Marketing Automation suite's intelligent, multi-platform bid-optimization solution will enable MetLife to directly manage and automate a greater share of their digital marketing spending while generating a higher return on their content marketing strategy investment. I believe this partnership once again demonstrates our strategy of leveraging our core technology competence to build highly scalable big data analytics and AI solutions that can be applied in a number of different areas and the attractiveness of the solutions we have on offer in allowing clients to make better data-driven business decisions and increase marketing sales efficiency."     

About Sino-US United MetLife Insurance Company Limited

Sino-US United MetLife Insurance Company Limited (MetLife) was incorporated as a joint venture company formed by a subsidiary of MetLife, Inc. and Shanghai Alliance Investment Ltd. (SAIL). Supported by the MetLife companies' experience in the insurance industry and SAIL's expertise in the Chinese market, MetLife is committed to provide the trusted and professional insurance solutions to consumers in China. MetLife offers life and accident insurance and savings products to individuals in over twenty cities all over China through a career agency, bank partners and direct marketing channels.

For more information about MetLife, please visit the company's website at

About Gridsum 

Gridsum Holding Inc. (NASDAQ:GSUM) is a leading provider of cloud-based big-data analytics and AI solutions for multinational and domestic enterprises and government agencies in China. Gridsum's core technology, the Gridsum Big Data Platform, is built on a distributed computing framework and performs real-time multi-dimensional correlation analysis of both structured and unstructured data. This enables Gridsum's customers to identify complex relationships within their data and gain new insights that help them make better business decisions. The Company is named "Gridsum" to symbolize the combination of distributed computing (Grid) and analytics (sum). As a digital intelligence pioneer, the Company's mission is to help enterprises and government organizations in China use data in new and powerful ways to make better informed decisions and be more productive.

Safe Harbor Statement

This announcement contains forward-looking statements. These forward-looking statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements can be identified by terminology such as "may," "will," "expects," and similar statements. Among other things, quotations from management in this announcement as well as Gridsum's strategic and operational plans contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Many factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: unexpected difficulties in Gridsum's pursuit of its goals and strategies; the unexpected developments, including slow growth, in the digital intelligence market; unexpected difficulties and potential delays in filing annual or other reports with the SEC; PRC governmental policies relating to media, software, big data, the internet, internet content providers and online advertising; and general economic and business conditions in the regions where Gridsum provides solutions and services. All information provided in this press release is as of the date of this press release, and Gridsum undertakes no duty to update such information except as required under applicable law.

For more information, please visit

Investor Relations


In China 
Mr. Christian Arnell 
Phone: +86-10-5900-1548 

In U.S. 
Mr. Tip Fleming 
Phone: +1 917 412 3333 

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SOURCE Gridsum Holding Inc.

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