Market Overview

Sobeys Celebrates Special Olympics 2018 National Summer Games July 31 - August 4


Sobeys Celebrates Special Olympics 2018 National Summer Games July 31 - August 4

Canada NewsWire

Sobeys Inc. celebrates the 2018 Summer Games with personality partnership, employee volunteering, cheer squad brigades, athlete square, rally racers, fan busses and host of cheer worthy events!

STELLARTON, NS, July 30, 2018 /CNW/ - Sobeys Inc. is thrilled to be co-sponsor of  the Special Olympics Canada 2018 Summer Games in Antigonish, Nova Scotia from July 31-August 4. This, first of its kind, sponsorship includes $250,000 in financial support and in-kind contributions to Special Olympics Canada.

"We are thrilled to be part of this year's Special Olympics Canada 2018 Summer Games and are continuously inspired by the hard work and dedication of Special Olympics athletes," said Michael Medline, President and CEO, Sobeys Inc. "We at Sobeys are the biggest fans of Special Olympics – incredibly proud of our Sobeys teammates who are also Special Olympics athletes, delighted to have created the only nutrition program of its kind in the Special Olympics movement, and humbled to have the opportunity to be co-presenting sponsor of the Special Olympics 2018 Summer Games."

Sobeys Inc. will provide thousands of healthy snacks and meals to fuel athletes, coaches and volunteers during the games. Sobeys employees will also be at the games cheering on incredible Special Olympic athletes.

To highlight our enthusiastic participation in the games, we've partnered with super fan Cameron Hughes to cheer on the athletes and celebrate alongside Sobeys employees. Cameron has entertained nearly 10 million fans across North America in stadiums and arenas of all sizes with the goal of igniting their inner passion. His infectious energy is a great addition to kick off the Special Olympics Canada 2018 Summer Games.

"We're excited to be the Special Olympics biggest fans at the 2018 National Summer Games," said Renée Hopfner, Director of Corporate Social Responsibility, Sobeys Inc. "We continue to be inspired by the athletes as they train hard and prepare for their events and can't wait to support them onsite by fueling their performance with great food and cheering on our fellow Canadians and Sobeys employees."

Leading up to the games, Sobeys brought together dieticians, athletes, volunteers, and caregivers to deliver Better Food Nutrition Sessions. Over 100 Sobeys office employees showed their passion for better food by volunteering their time to lead these sessions that teach Special Olympics athletes how to incorporate easy and nutritious recipes into their everyday lives.

Sobeys also profiled the unique stories of athletes, their families, employees, volunteers, and coaches from across the country on Instagram @SobeysSpecialOlympics to build excitement and show support.

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians since 1907. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP), Sobeys owns or franchises approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton's Drug Stores as well as more than 350 retail fuel locations. Sobeys, its franchisees, and affiliates employ more than 120,000 people. More information on Sobeys Inc. can be found at

About Special Olympics Canada Summer Games (July 31–August 4, 2018)
The Special Olympics Canada Summer Games is a national sporting event for competitive athletes with intellectual disabilities. Antigonish, Nova Scotia, will host the Special Olympics Canada 2018 Summer Games. There are nine sports featured at the Games: athletics, basketball, bocce, golf, rhythmic gymnastics, powerlifting, soccer, softball, and swimming. It is expected that over 3,000 spectators will be on site to experience the Games, in addition to over 900 athletes, 290 coaches, officials and mission staff, and 600 volunteers.


SOURCE Sobeys Inc.

View original content with multimedia:

View Comments and Join the Discussion!