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Digital Marketing Agency, fishbat, Shares Tools and Tips to Boost Your Rankings

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Digital Marketing Agency, fishbat, Shares Tools and Tips to Boost Your Rankings

PR Newswire

NEW YORK, July 27, 2018 /PRNewswire-iReach/ -- Digital marketing agency fishbat gives tools and tips to help businesses boost their search engine rankings.

Getting a website to rank well on search engines can be difficult, and it's sometimes hard to know what actions to take - considering that Google algorithms are a closely guarded secret. However, while marketers can't pin down the exact way in which search engines rank pages, the field of search engine optimization has nailed down some guidelines on what separates a low-ranking site from the top competitors.

Here are some tools and tips to boost search engine rankings. By putting these suggestions into practice, it may be possible to give a company a little extra boost - perhaps finally getting onto that elusive first page of the search results.

Consider Your Keywords. When it comes to boosting a company's rankings, it's important that their content be designed in a way that is appealing to Google's web crawler. Gone are the days where a website could just fill their page with buzz words in order to top the rankings, as search engine algorithms have gotten a lot better at providing searchers with the highest-quality content. By figuring out one or two keywords that visitors to a company's website are likely to search, it's possible to tailor content to include similar phrases with adequate density - promoting the website as relevant and driving more traffic to the page.

Provide Valuable Content. Google's primary concern is providing searchers with relevant results that best meet their criteria. Simply sticking up a web page and calling it a day is no longer enough if a company wants their content to rank highly. Investing in regular blog posts or other types of useful articles can more than pay off in the exposure that it can provide a business. To some leadership, investing in this type of creative content might not seem immediately profitable. However, by fleshing out the website, it's more likely that the page will get in front of a wider audience.

Diversify Your Online Presence. Optimizing a website is an important step of putting a company in the limelight but neglecting to take advantage of other opportunities to get the business more exposure is a common mistake. Even better than having the company website hit the top of Google search results is seeing Facebook, Twitter, LinkedIn, and more all make the top results. Additionally, having a presence on these other platforms expands on the number of ways that customers can find and interact with a company. A lot of the focus on rankings revolves around Google search results, but it's also important to be visible on social media platforms with collective billions of users.

ABOUT FISHBAT

fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

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