Market Overview

Jollibee Continues Canadian Expansion with Mississauga Store Opening


Jollibee Continues Canadian Expansion with Mississauga Store Opening

PR Newswire

Thousands of Fans Lined Up as Jollibee Opened Its Second Store in the Greater Toronto Area

MISSISSAUGA, Ontario and TORONTO, July 26, 2018 /PRNewswire/ -- Thousands of eager customers lined up for hours outside the new Jollibee store in Mississauga when it opened its doors on Friday, July 20, 2018. The store is located at 800 Boyer Boulevard, Unit 1, Mississauga, Ontario and marks the fourth store to open in Canada and the second store to open in the Greater Toronto Area.

Mississauga citizens can now enjoy the brand's fan favorites: crispylicious, juicylicious and gravylicious Jolly Crispy Chicken; Jolly Spaghetti with its signature sweet-style sauce loaded with chunky slices of savory ham, ground meat, and hotdog; Palabok Fiesta, a traditional Filipino noodle dish covered in garlic-shrimp sauce, crushed pork rind, shrimp, and egg; and Peach Mango Pie's delicious filling with its sweet and flaky golden-brown crust.

"Our fans have been anxiously awaiting the opening of our Mississauga store for months," said Jose Miñana, Jollibee Foods Corporation's (JFC) Group President for North America. "We are thrilled to see that the enthusiasm is still there with close to 7,000 customers served on opening day and lines still forming outside the store."

Local Toronto citizen Brandon Morgan was the first customer in line at Mississauga, securing his spot at 10 p.m. the night before the opening. Other customers traveled from as far as Montreal, a five-hour long drive, just to get a taste of Jollibee.

The opening of the Mississauga location comes just months after the company's successful opening in Scarborough, the first in the Greater Toronto Area. Lines are still forming outside the Scarborough store, but the average wait time has lessened from seven hours on opening day to now being around 20 minutes.

Jollibee recently announced an aggressive North American expansion plan which includes opening 100 locations in Canada in the next five years. The company is exploring additional locations in Toronto and the province of Ontario as well as cities like Calgary and Edmonton in Alberta and Vancouver in British Columbia. Jollibee's expansion is part of its overarching goal to be among the top five restaurant brands globally.

Jollibee is the flagship brand of Jollibee Foods Corporation (JFC), which is currently the largest Asian food service company operating in 16 markets, with over 4,200 stores globally, of which 1,289 are Jollibee brand stores.

About Jollibee

Jollibee is the largest fast food chain brand in the Philippines, operating a Philippine network of more than 1000 stores. A dominant market leader in the Philippines, Jollibee has embarked on an aggressive international expansion plan.

Jollibee has more than 200 international branches including in the United States, Canada, Hong jong, Brunei, Vietnam, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, and Italy.

In North America, the Company opened its first store in 1998 in Daly City, California. Jollibee now operates 40 stores across the North American region, in the states of California, Florida, Hawaii, Illinois, Nevada, New Jersey, New York, Texas, Washington, Virginia of the United States; and in Manitoba and Ontario in Canada.

Technomic has consistently cited Jollibee among its Top 500 ranking restaurants in the United States. It was also awarded as Multinational Corporation of the Year by the Asian Business League of Southern California in 2017.

About Jollibee Foods Corporation

Jollibee Foods Corporation is the largest Asian food service company. It operates over 4,200 stores globally with store branches in the United States, Canada, China (including Hong Kong), Brunei, Vietnam, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Korea and Italy. JFC owns the following brands: Jollibee, Greenwich, Chowking, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan. It also has 2 franchised brands – Burger King in the Philippines and Dunkin' Donuts in certain territories in China and has joint ventures with the SuperFoods Group (owner of Highlands Coffee and Pho 24 brands, mostly in Vietnam) and the US-based Smashburger.

Jollibee Foods Corporation has grown brands that bring delightful dining experiences to its customers worldwide, in line with its mission of serving great tasting food and spreading the joy of eating to everyone.

Jollibee Foods Corporation has been named the Philippines' most admired company by the Asian Wall Street Journal for eight years in a row and was honored as one of the '200 Best Under a Billion Companies in Asia' and one of 'Asia's Fab 50 Companies' by Forbes Asia Magazine.


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