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Cafe La Rica Espresso Brand Expands Food Service Portfolio

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Cafe La Rica Espresso Brand Expands Food Service Portfolio

Caribe Restaurant Chain Now Proudly Serving Café La Rica

PR Newswire

SAN DIEGO, July 26, 2018 /PRNewswire/ -- Youngevity International, Inc. (NASDAQ: YGYI), a leading omni-direct lifestyle company, announced the addition of the very popular Caribe Restaurant Chain as part of 22 recently added food service accounts that are now proudly serving Café La Rica Espresso in South Florida.  CLR Roaster's Café La Rica brand has been growing in popularity both in retail and in food service since it became The "Official Cafecito" of Major League Baseball's Miami Marlins in 2017.  At the Player's request Café La Rica Espresso replaced Reb Bull in the Miami Marlin's locker room at the start of the 2018 season.

Cafe La Rica Espresso Brand Expands Food Service Portfolio, Caribe Restaurant Chain Now Proudly Serving Café La Rica

CLR Roasters announced that that Caribe Restaurant Chain will be promoting Café La Rica Espresso at a cost of 5 cents a cup on Tuesdays and Fridays at all Caribe Locations.  The promotion begins Tuesday July 31st and runs through the entire month of August.  iHeartRadio 94.9, one of South Florida's most popular radio stations, will be leading the campaign designed to build the momentum of the Café La Rica Brand and drive traffic to all Caribe Restaurants. 

"We are very proud to have our Café La Rica Espresso now served at all Caribe Restaurants.  The food at Caribe is spectacular and I cannot think of a better way to top off a delicious meal than enjoying a nice hot cup of Café La Rica Espresso," stated Ernesto Aguila, President of CLR, and Founder of the Café La Rica Brand.  "We are quite enthusiastic about the exposure our brand will obtain through this partnership and the innovative promotions being put on by Caribe through iHeartRadio." 

Dave Briskie, President and CFO, of Youngevity, the parent company that owns CLR Roasters, stated, "We continue to gain momentum in the food service and retail space. The growth of our brand is apparent in this market as the 52 week rolling revenue for our Café La Rica brand is up 40% at Fresco y Más / Winn Dixie, up 58% at Super Value which includes Presidente, Bravo and Sedanos, and up 40% at Wal-Mart just to name a few." 

About CLR Roaster

Youngevity's coffee manufacturing division, CLR Roasters, was established in 2001 and is a wholly-owned subsidiary. CLR Roasters is a full-sized coffee roaster that produces gourmet coffees under its own boutique brands -- Café La Rica®, Josie's Java House®, and Javalution®; manufactures a variety of private labels for major national chains; and for the direct selling channel under Youngevity International. The company remains one of the largest suppliers in North America to the cruise line industry. CLR was the first entrant into the fortified coffee niche with its Youngevity JavaFit® brand. In May 2014, CLR acquired a coffee plantation and processing facility in Nicaragua, allowing the entity to control coffee production and quality -- from field to cup.

About Youngevity International, Inc.

Youngevity International, Inc. (NASDAQ:YGYI), is a leading omni-direct lifestyle company -- offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers proven products from the six top-selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The Company was formed during the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company's food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For investor information, please visit YGYI.com. For general information on products and services, please visit us at youngevity.com. Keep up with our activities by liking us on Facebook and following us on Twitter. To receive future press releases via email, please visit: https://ygyi.com/investors/email-alerts/

Safe Harbor Statement

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions, and includes statements regarding the continued growth of the Café La Rica brand in the the food service and retail space and the expected contribution of the partnership with and promotions by Caribe Latin Cuisine Restaurants. These forward-looking statements are based on management's expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others, our ability to continue the growth of the Café La Rica brand in the food service and retail space, the contribution of the partnership with and promotions by Caribe Latin Cuisine Restaurants, our ability to continue our financial performance and the other factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2017 and our subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.

Contacts

Investor Relations
YGYI investor relations
800.504.8650
investors@ygyi.com

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Trendlogic PR
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SOURCE Youngevity International, Inc.

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